The NFL legend joins Mike Repole, who bought Nobull last summer and has a history of partnering with Hall of Fame athletes.
Athletech News took the Nobull Ripstop Runner shoes for a spin to see how they stack up to other running shoes on the market.
Humble Growth is dedicated to the movers and shakers who are upending the status quo in health and wellness goods.
Mike Repole, the beverage mogul who founded both Glaceau (Vitaminwater) and Bodyarmor, has purchased a majority stake in the fast-growing training apparel and footwear brand Nobull.
Bodyarmor will continue to be based in New York and managed separately within the Coca-Cola operating division with the new deal.
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