Luxury Gym
Workshoppe, a New Concept, Looks To Challenge NYC’s Luxury Gym Elite
Workshoppe is shaking up NYC’s luxury gym scene with sub-$200 pricing, nightclub vibes and an old-school training ethos.
US Gyms Saw Record Q4 Traffic, Strong Full-Year Growth in 2025
New Health & Fitness Association data shows that Americans continue to visit commercial fitness facilities at a high rate, extending a long post-pandemic boom.
Equinox Warns Against the Dangers of AI in Provocative Ad Campaign
Artificial intelligence may be changing life fast, but one thing remains predictable: Equinox opening the year with a controversial advertising splash.
Why Bay Club Is Adding CPR & AED Training for Members, Staff
Bay Club is adding emergency-preparedness courses to its group-class schedule, a trend it hopes will catch on among fitness operators.
Life Time To Lead Wellness Vision for Brooklyn’s New Mixed-Use Project
Life Time will anchor Brooklyn’s large upcoming mixed-use development in Gowanus with an 85,000-square-foot club and rooftop beach.
The New Nightlife Is at the Gym — It’s Called ‘Soft Clubbing’
Bay Club, a luxury fitness and wellness operator on the West Coast, is helping alcohol-weary Gen Z-ers find new ways to connect socially.
Chelsea Piers Fitness Signs Lease for New Location in NYC’s Midtown East
Chelsea Piers Fitness is adding a new 47,000-square-foot club in Manhattan's Midtown East, expanding its luxury fitness footprint.
Love.Life Aims To Put Everything You Need for Longevity Under One Roof
Co-founded by Whole Foods' John Mackey, Love.Life offers everything from advanced medical diagnostics to cold plunges and gym equipment .
Chelsea Piers Fitness To Open Clubs in New Jersey, Long Island City
Chelsea Piers Fitness will be expanding into New Jersey and Queens, with plans to open luxury gyms in both Jersey City and Long Island City.
Life Time Scaling CTR Pilates Class Nationwide
Life Time is growing its CTR reformer program to 60 locations by 2026, building on Pilates demand and booming small-group training trends.
