Hear how top fitness brands grow through partnerships.
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With its "Train" collection, Athleta is targeting women who work out hard with burpee and box jump-supportive fabric
A new fitness mirror has hit the market — and this time, it’s powered by AI and driven by DNA.
Athleisure giant Lululemon is looking to double its men’s business and grow total revenue to $12.5 billion by 2026.
A manufacturer of rowers for brands like Ergatta and CityRow, WaterRower has just made a splash in the connected fitness space.
Live Peloton classes, instructor series, creator partnerships, class clips and celebrity collaborations will be available on TikTok.
ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.
These eight fitness and wellness deals, partnerships and funding rounds made headlines in 2023 and could impact the industry for years to come.
As Lululemon drops its connected fitness product, Tonal is looking to lure Mirror members with discounts on hardware and a free membership.
Lululemon CEO Calvin McDonald noted a challenging macroeconomic environment ahead, even for surging activewear brands like the Canadian giant.
Supply chain challenges have hurt Bandier, a popular New York-based women's activewear brand founded in 2014.
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