New EY research shows consumers increasingly prioritizing clean ingredients, functional benefits and lower sugar in their beverage purchases.
Kim Kardashian has joined functional energy drink brand Update as co-founder as part of its relaunch and rebrand.
It was was a banner year for celebrity and athlete deals in fitness and wellness. Here's who shaped trends in Pilates, nutrition and more.
Skims has added fresh fuel to its global takeover plan, closing out a year where the brand is expected to exceed $1 billion in net sales.
Kim Kardashian’s trainer Senada Greca has co-founded Aonic, a new wellness brand launching with Aonic Complete, an all-in-one supplement.
ATN breaks down whether Kim Kardashian’s star power can help Nike fend off challengers like Vuori and Alo in the women's activewear space.
Kim Kardashian’s Skims is joining forces with League One Volleyball (LOVB) as its official loungewear partner.
Kim Kardashian and Nike are joining forces to launch NikeSkims this spring at select retailers and online, with a global rollout in 2026.
The founder of Remedy Place spoke with Athletech News about his newest venture, Remedy rooms, an upcoming line of at-home wellness products Dr. Jonathan Leary…
Peloton instructors will support actor Ashton Kutcher and others in preparing for the upcoming 26.2-mile marathon in the New York City.
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