The brainchild of franchising expert Jamie Weeks, SWTHZ offers infrared sauna, cold plunge and Vitamin C showers in luxurious private suites.
ATN profiles four companies creating the future of wellness by giving everyday consumers access to therapies once reserved for celebrities.
As travelers look to book restorative adventures, data shows that boutique wellness experiences and vacations are primed for takeoff
SweatHouz, a wellness and recovery brand created by Jamie Weeks, is expanding rapidly, with over 100 franchise licenses sold in under a year.
The flagship NYC studio will also have a street-level retail store where Orangetheory will sell co-branded merchandise.
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