ATN Innovation Summit sessions are now on demand.
Every keynote, panel, and fireside chat are now streaming in the video library.
Hyrox is bringing on military-focused banking and insurance company USAA as the title sponsor for its Dallas race, the sides announced.
Technogym and World Athletics will launch Run X, a world treadmill championship, in 2026 as fitness competitions gain popularity.
Life Time launches its first LT Games, drawing top Hyrox, DEKA, and CrossFit athletes to Minneapolis for a two-day hybrid fitness showdown.
Hyrox is partnering with One FIIT to build and deploy its Performance Hub, which will scale Hyrox-themed classes to gyms worldwide.
Robin Arzón, Peloton's VP of fitness programming and a highly popular instructor, shares details on the brand's new partnership with Hyrox.
As part of the partnership, Fitness First will also serve as naming partner at the Fitness First Hyrox Frankfurt race later this year.
Everlast Gyms will now include on-site kitchen concepts at its U.K. and Ireland locations, rebranding its Flavore bars to Myprotein Kitchens.
The Ten Thousand 10K, an unsanctioned race, requires athletes to complete 250 burpees during a 6.2-mile race in Manhattan.
Sportswear giant Puma will continue backing popular fitness racing competition Hyrox, including providing official gear.
Actor Berto Colon spoke to ATN about his approach to fitness, including his commitment to CrossFit and recent dabbling in Hyrox.
Sign Up to Our Newsletter
