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Hyrox wants to become an Olympic sport, pointing to its rapidly rising participation numbers and recognition from the World Triathlon Federation.
Fitness competition ATHX is teaming up with Adidas as it rolls out a 14-stop 2026 tour and eyes expansion into the U.S. and other markets.
Hyrox launches a global Science Advisory Council and its first Science of Hyrox Report as the sport pursues Olympic status.
Hyrox is launching its first fitness cruise for October 2026, with training and travel at sea as ticket sales open soon.
Hyrox has partnered with Lucid for its first European auto deal as the fitness-racing brand preps for its largest-ever event in London.
Orangetheory is partnering with Hyrox to launch new new classes as the global fitness racing brand expands across gyms and studios.
Willpower’s Catalyst Series at Soho House New York will unite Caulipower, Hyrox and Ancient Crunch to discuss the future of wellness.
Through its inclusive equipment design, digital platforms, and virtual events, Concept2 keeps HYROX athletes connected and motivated.
Hyrox is bringing on military-focused banking and insurance company USAA as the title sponsor for its Dallas race, the sides announced.
Technogym and World Athletics will launch Run X, a world treadmill championship, in 2026 as fitness competitions gain popularity.
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