Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
The gym chain touts low royalty fees and features the ability to have non–staffed operating hours, reducing labor costs.
The popular fitness franchisor is looking to bring advertisers directly to its 18.5 million members, including many Gen Z-ers.
Apparel and footwear brand Hoka will host pop-up shops and experiences at select Life Time clubs and events this year.
Genesis Health Clubs has entered the East Coast fitness market, acquiring The Atlantic Club, which has two locations in New Jersey.
With over 450 gyms and more to come, Crunch CEO Jim Rowley dishes on the brand's approach to fitness and franchising in 2024 and beyond.
Adidas Training has enlisted the help of dating app Bumble to make it easier for fitness enthusiasts to find a fellow training buddy.
Planet Fitness interim CEO Craig Benson delved into a number of important topics, including the brand's new franchise strategy.
One of Europe's top fitness operators is looking to muscle its way into the crowded high-value, low-price gym market in the U.S. and Canada.
With content creator rooms, turf spaces and recovery rooms, Gold's Gym locations in Southern California are getting major makeovers.
Michigan's top Crunch Fitness franchisee is looking to go from nine locations to as many as 75 following a partnership with CapitalSpring.
Sign Up to Our Newsletter
