Hyrox, the competition-based fitness brand, continues to multiply its locations, features and members to further its reach
Orangetheory Fitness is launching a new ad campaign and refreshed brand strategy as it eyes a more inclusive approach to group workouts.
Anne Mahlum founded Pilates-inspired boutique fitness brand Solidcore in 2013 and grew it into a 100-location giant before selling her stake.
Brandon Cullen joins the ATN podcast to share his thoughts on everything from MADabolic's approach to fitness to the future of HVLP gyms.
Executives from Pvolve, Hotworx and CycleBar share how they’re incorporating gamification elements into their fitness programs.
MADabolic is on track to opening 50 gyms by mid-2025 and recently held a conference in prepartion of its continued expansion.
ACON Investments has closed an investment into Commando, a boutique fitness brand with 11 locations in Mexico.
The Bar Method has launched a brand-wide campaign to raise awareness and money for victims of domestic violence.
Orangetheory has opened five new boutique group fitness studios this month in various cities across the U.S.and Canada.
Altea has a bold plan to take over Canada’s luxury fitness market: it involves boutique studios, economies of scale and a massive Ottawa club.
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