Group Fitness
How Barry’s CEO Joey Gonzalez Primed the HIIT Pioneer for Rapid Expansion
Following a massive rebranding effort, Gonzalez believes Barry’s could quadruple its current 48-studio footprint in the U.S. before 2030.
Adidas & Les Mills Launch New Workout for Next-Gen Fitness Enthusiasts
Designed with Gen Z in mind, the new Les Mills-Adidas collab offers a strength-focused workout inspired by Pilates, barre and power yoga.
Nike To Open Group Fitness Studios in LA, Other Locations
The first Nike Studio will open this year in West Hollywood with additional group fitness locations planned in LA and other parts of the U.S.
How the Top Crunch Fitness Franchisee Uses Group Fitness To Fuel Expansion
CR Fitness plays a leading role in Crunch Fitness’ overall group fitness push, even test-running new class concepts for its corporate parent.
Fitscope’s Plan To Revolutionize Group Fitness With On-Demand Classes
With Fitscope Commercial, gyms can stream on-demand cardio classes to computer-connected monitors and TVs in group fitness rooms.
Gyms Can Benefit From the Rise of Group Boxing, VSL Fighting Equipment CEO Says
VSL CEO Jim McClafferty talks to Athletech News about the popularity of boxing and his advice to fitness franchises and gyms.
Rumble Boxing Continues Summer of Fun With ’90s-Era Block Party
Rumble is going back in time as it promotes its 45-minute, 10-round boxing, strength and conditioning group workouts.
Sweat and Tonic Brings Luxury to Group Fitness With New Toronto Location
The upcoming Sweat and Tonic location boasts over 205 classes per week and features state-of-the-art studios powered by Technogym.
EGYM Takes Interactive Fitness to New Heights With Gameday
Using Gameday from EGYM, a club's members can compete against others or themselves while working out, driving motivation.
The Gamification of Fitness: From Leaderboards to Enchanted Forests
Top fitness companies like Orangetheory and EGYM are using gamification to build community and motivate people to work out with their peers.
