Functional Fitness
How CrossFit Uses Community To Grow its Fitness Empire
CrossFit execs point to two things as driving forces behind the brand’s explosive growth: intense workouts and the power of community.
Fulcrum Fitness Changes the Game for Personal Trainers – and Franchisees
The Portland, Oregon-based functional fitness concept takes a unique approach to personal training and the business of franchising.
Pvolve Expands to Southeast, Opening Nashville Franchise Location
Pvolve, a fast-growing functional fitness brand, is looking to open 250 studios by 2025 across the U.S., U.K. and Canada.
Pvolve Opens 2nd Franchise Location as Growth Plans Heat Up
With Jennifer Aniston on board, the functional fitness brand is planning 250 franchise studios by 2025 across the U.S., U.K. and Canada.
F45 Launches Contest To Find Social Media Talent
F45 Training is holding an open casting call for members and trainers to become part of its elite F45 Athlete Squad.
With LFX, Life Fitness Is All-In on Functional Training
LFX offers gyms the best of both worlds: expertly equipped functional training spaces along with guidance on how to create programming.
Pvolve Extends Discount Program to Military & Seniors
Functional fitness brand Pvolve is offering 20% off site-wide, including bundles, for access to its low-impact fitness method.
Aktiv Solutions Acquires Fitspace Design in Latest Expansion Move
Aktiv will integrate Fitspace Design's user-centric approach with its premium training equipment and digital program offerings.
Pvolve, Jennifer Aniston Focus on ‘Strength’ in Debut Ad Campaign
Pvolve launched its first global ad campaign featuring actress and producer Jennifer Aniston, who recently signed on as a brand partner.
F45 To Delist Stock From NYSE Amid Financial Troubles
F45 decided delisting was the best option given its "current inability to realize the traditional benefits of public company status"
