The landscape is shifting faster than ever. Consumers are investing in longevity, wearables are generating unprecedented volumes of data, GLP-1 medications are disrupting the weight-loss market, and AI is transforming both customer engagement and operational efficiency. The opportunities for operators are immense, but so are the risks of being left behind.
TikTok reveals its top two fitness trends, highlighting how Gen Z is turning social content into real-world workouts.
The 2025 HFA Global Report reveals strong U.S. leadership, along with untapped international markets and new trends reshaping gyms worldwide.
The 4-2-1 workout trend on TikTok reflects five of the current expectations of fitness consumers in 2025. Let's dive in.
With medical-grade features, smarter insights and a focus on healthspan, Whoop's platform puts the science of aging into consumers' hands.
Victoria Repa, CEO & Founder of BetterMe highlighted key fitness and wellness trends of 2025 and how technology is evolving consumer needs.
Consumer spending data can transform the way fitness and wellness brands approach marketing and advertising, executives beleieve.
The ATN CEO Summit saw industry leaders convene at Nasdaq HQ to explore trends, tackle challenges and map the future of fitness and wellness.
ATN analyzes fitness trends to watch in 2025, including the rise of longevity, the future of fitness wearables and strength training’s surge.
Ahead of February's Summit, Connected: Health & Fitness shares the fitness and wellness trends taking the industry by storm.
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