The 4-2-1 workout trend on TikTok reflects five of the current expectations of fitness consumers in 2025. Let's dive in.
With medical-grade features, smarter insights and a focus on healthspan, Whoop's platform puts the science of aging into consumers' hands.
Victoria Repa, CEO & Founder of BetterMe highlighted key fitness and wellness trends of 2025 and how technology is evolving consumer needs.
Consumer spending data can transform the way fitness and wellness brands approach marketing and advertising, executives beleieve.
The ATN CEO Summit saw industry leaders convene at Nasdaq HQ to explore trends, tackle challenges and map the future of fitness and wellness.
ATN analyzes fitness trends to watch in 2025, including the rise of longevity, the future of fitness wearables and strength training’s surge.
Ahead of February's Summit, Connected: Health & Fitness shares the fitness and wellness trends taking the industry by storm.
The 2024 Garmin Connect Data report shows which fitness modalities users gravitated toward over the past year.
Learn why rucking, the act of walking with a weighted backpack, is a great low-impact workout for building strength and burning calories.
The rising interest in fitness and health has led gym membership and engagement numbers to soar across low-priced, high-value franchises
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