Fitness Trends

woman stretching her arms

What the 4-2-1 Workout Trend on TikTok Reveals About Today’s Fitness Consumers

The 4-2-1 workout trend on TikTok reflects five of the current expectations of fitness consumers in 2025. Let's dive in.

man wearing whoop device on wrist

Whoop 5.0, Whoop MG Launch To Redefine Health & Longevity

With medical-grade features, smarter insights and a focus on healthspan, Whoop's platform puts the science of aging into consumers' hands.

Functional fitness 2025 Trends

What’s Trending In 2025? AI, Longevity, & Community Engagement

Victoria Repa, CEO & Founder of BetterMe highlighted key fitness and wellness trends of 2025 and how technology is evolving consumer needs.

Josh Walker at the ATN CEO Summit 2025

Why Consumer Spending Data Is Key for Fitness Brands

Consumer spending data can transform the way fitness and wellness brands approach marketing and advertising, executives beleieve.

Inside the 2025 ATN CEO Summit: Data, Innovation & Collaboration

The ATN CEO Summit saw industry leaders convene at Nasdaq HQ to explore trends, tackle challenges and map the future of fitness and wellness.

woman picks a barbell up off the ground next to her personal trainer

The Fitness & Wellness Trends To Watch in 2025

ATN analyzes fitness trends to watch in 2025, including the rise of longevity, the future of fitness wearables and strength training’s surge.

woman speaks at a podium at a fitness conference

Connected: Health & Fitness’ Top Trend Predictions for 2025

Ahead of February's Summit, Connected: Health & Fitness shares the fitness and wellness trends taking the industry by storm.

two people running along a scenic landscape

Track Running, HIIT & Pilates Rise in Popularity, Garmin Data Shows

The 2024 Garmin Connect Data report shows which fitness modalities users gravitated toward over the past year.

rucking

Rucking: Why It’s a Great Workout & How to Get Started

Learn why rucking, the act of walking with a weighted backpack, is a great low-impact workout for building strength and burning calories.

New Data Reveals Key Insights to Help Personal Trainers, Gyms

The rising interest in fitness and health has led gym membership and engagement numbers to soar across low-priced, high-value franchises