Fitness Trends
What the 4-2-1 Workout Trend on TikTok Reveals About Today’s Fitness Consumers
The 4-2-1 workout trend on TikTok reflects five of the current expectations of fitness consumers in 2025. Let's dive in.
Whoop 5.0, Whoop MG Launch To Redefine Health & Longevity
With medical-grade features, smarter insights and a focus on healthspan, Whoop's platform puts the science of aging into consumers' hands.
What’s Trending In 2025? AI, Longevity, & Community Engagement
Victoria Repa, CEO & Founder of BetterMe highlighted key fitness and wellness trends of 2025 and how technology is evolving consumer needs.
Why Consumer Spending Data Is Key for Fitness Brands
Consumer spending data can transform the way fitness and wellness brands approach marketing and advertising, executives beleieve.
Inside the 2025 ATN CEO Summit: Data, Innovation & Collaboration
The ATN CEO Summit saw industry leaders convene at Nasdaq HQ to explore trends, tackle challenges and map the future of fitness and wellness.
The Fitness & Wellness Trends To Watch in 2025
ATN analyzes fitness trends to watch in 2025, including the rise of longevity, the future of fitness wearables and strength training’s surge.
Connected: Health & Fitness’ Top Trend Predictions for 2025
Ahead of February's Summit, Connected: Health & Fitness shares the fitness and wellness trends taking the industry by storm.
Track Running, HIIT & Pilates Rise in Popularity, Garmin Data Shows
The 2024 Garmin Connect Data report shows which fitness modalities users gravitated toward over the past year.
Rucking: Why It’s a Great Workout & How to Get Started
Learn why rucking, the act of walking with a weighted backpack, is a great low-impact workout for building strength and burning calories.
New Data Reveals Key Insights to Help Personal Trainers, Gyms
The rising interest in fitness and health has led gym membership and engagement numbers to soar across low-priced, high-value franchises
