Solidcore’s annual Solidays Challenge is seeing early momentum as nearly one-third of members have opted in.
A new Orangetheory campaign puts real progress first, using member stories to highlight truth over polished, inauthentic fitness marketing.
From powering Barry’s to sculpting Arnold’s The Pump, STRV is shaping the exciting future of the fitness industry
Club Pilates is sounding a loud message with its first national campaign: Pilates is for everyone, of every body type, age and ability.
Hyrox is bringing on military-focused banking and insurance company USAA as the title sponsor for its Dallas race, the sides announced.
GymNation has unveiled a one-ton display made of forty weight plates to launch its new Strongman class in Dubai.
Matt Wilpers spoke with ATN about his Fitness Recovery Challenge with Core Power, which spotlighted simple, sustainable ways to recover.
Burn Boot Camp’s new Proud campaign celebrates strength, resilience and confidence at every age and features real members.
Comedian Ego Nwodim stars in and co-creates Solidcore’s first celebrity campaign, “Get Obsessed,” as the boutique fitness brand expands.
Assault Fitness launched “My Vacation Is No Vacation,” a gritty campaign rejecting wellness-lite trends amid a hardcore fitness resurgence.
Sign Up to Our Newsletter
