Fitness Marketing
How To Protect Your Brand When Working With Fitness Influencers
Influencers can be highly lucrative for fitness brands, but there are important legal and business considerations to keep in mind.
CrossFit Embraces Hardcore Fitness in New Ad Campaign
The brand's “F*ck the Quick Fix. CrossFit Is the Cure" campaign is intentionally bold and brash, signaling CrossFit's new marketing strategy.
The Stack: Leveraging Data To Drive Sales at Mailchimp
Mailchimp parent Intuit is making it easier to target and acquire customers, while Worldwide Golf taps Adyen for unified commerce options.
Inside CrossFit’s New Marketing Strategy Under CMO Jenna Hauca
Jenna Hauca spoke with ATN about her vision for CrossFit, including why the brand is leaning into its hardcore fitness roots.
Fitness Brands Must Rethink How They Market to Female Consumers, Experts Say
C-suite executives challenged outdated assumptions about women in fitness, suggesting a new approach that combines data and dialogue.
Ladder Signs Ex-Peloton Instructor Jennifer Jacobs in Latest Bold Move
Ladder has added Jennifer Jacobs to its coaching roster, the fitness startup's latest move in its marketing war against Peloton.
For Gyms & Studios, Online Reviews Are King. Here’s How To Improve Yours
As consumers become more distrustful of traditional ads and influencer-led content, online reviews figure to be more important than ever.
Barry’s, Flex, Les Mills & Whoop Talk Brand-Building in the Digital Era
Executives from Barry's, Flex, Les Mills and Whoop share their strategies for creating a strong brand identity in 2025.
How Nike, Gymshark Market to Fitness Consumers
Nike and Gymshark are two of the biggest brands in activewear, and they both see a massive opportunity in fitness.
Breaking Down the Best New Year’s Ad Campaigns in Fitness
With the New Year's rush in full swing, ATN rounds up the ad campaigns top fitness brands are running to kick off 2025.
