Fitness Marketing
Solidcore Sees Surge in Sign-Ups for Annual ‘Solidays Challenge’
Solidcore’s annual Solidays Challenge is seeing early momentum as nearly one-third of members have opted in.
Orangetheory’s New Campaign Spotlights Real People, Not an ‘Airbrushed Version of Fitness’
A new Orangetheory campaign puts real progress first, using member stories to highlight truth over polished, inauthentic fitness marketing.
STRV Is a Key Ally for Fitness Brands Today & Tomorrow
From powering Barry’s to sculpting Arnold’s The Pump, STRV is shaping the exciting future of the fitness industry
Club Pilates Promotes Inclusivity in First National Ad Campaign
Club Pilates is sounding a loud message with its first national campaign: Pilates is for everyone, of every body type, age and ability.
Hyrox Signs USAA as Title Sponsor for Upcoming Dallas Race
Hyrox is bringing on military-focused banking and insurance company USAA as the title sponsor for its Dallas race, the sides announced.
GymNation Unveils ‘World’s Strongest Man’-Inspired Billboard
GymNation has unveiled a one-ton display made of forty weight plates to launch its new Strongman class in Dubai.
Peloton Instructor Matt Wilpers Talks Recovery, Core Power Protein Partnership
Matt Wilpers spoke with ATN about his Fitness Recovery Challenge with Core Power, which spotlighted simple, sustainable ways to recover.
New Burn Boot Camp Campaign Brings Older Demo Into Boutique Fitness
Burn Boot Camp’s new Proud campaign celebrates strength, resilience and confidence at every age and features real members.
Solidcore Taps Ex-‘SNL’ Star Ego Nwodim for First Celebrity Campaign
Comedian Ego Nwodim stars in and co-creates Solidcore’s first celebrity campaign, “Get Obsessed,” as the boutique fitness brand expands.
Assault Fitness Debuts Bold Ad Campaign Embracing Gritty, Hardcore Workouts
Assault Fitness launched “My Vacation Is No Vacation,” a gritty campaign rejecting wellness-lite trends amid a hardcore fitness resurgence.
