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Joe Jonas is partnering with Planet Fitness as gym brands battle for attention ahead of resolution season and the New Year's rush.
24 Hour Fitness is launching its “Results Your Way” strategy, highlighting personal training, remodeled clubs and recovery spaces.
Crunch's new “Feel More” campaign leans into music, nostalgia and social connection as Gen Z seeks community-driven fitness experiences.
Solidcore’s annual Solidays Challenge is seeing early momentum as nearly one-third of members have opted in.
A new Orangetheory campaign puts real progress first, using member stories to highlight truth over polished, inauthentic fitness marketing.
From powering Barry’s to sculpting Arnold’s The Pump, STRV is shaping the exciting future of the fitness industry
Club Pilates is sounding a loud message with its first national campaign: Pilates is for everyone, of every body type, age and ability.
Hyrox is bringing on military-focused banking and insurance company USAA as the title sponsor for its Dallas race, the sides announced.
GymNation has unveiled a one-ton display made of forty weight plates to launch its new Strongman class in Dubai.
Matt Wilpers spoke with ATN about his Fitness Recovery Challenge with Core Power, which spotlighted simple, sustainable ways to recover.
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