Athletech News is proud to present the "ATN 23," our inaugural list honoring the Most Innovative Companies in Fitness & Wellness in 2023.
Crunch Fitness' latest ad campaign offers a humorous take on the benefits of working out, inviting members to "Feel Good, Not Bad."
TRX is collaborating with Xponential Fitness brands YogaSix and Club Pilates to create custom Suspension Trainers for both franchises.
GymGuyz, a rapidly expanding mobile fitness franchise based in New York, projects 75 additional territories in 2024.
Originating in Australia in 2017 and acquired by Xponential Fitness in late 2021, BFT is quickly expanding across the U.S.
Melbourne, Australia, will be home to JetSet’s first international location as the Pilates brand plans additional studios in major cities.
For Restore Hyper Wellness, MADabolic and Impulse Body Fitness, specialization is key to winning in the fitness and wellness franchise game.
MADabolic's Rookie of the Year franchisee Ryan Svoboda gives his top three lessons for prospective fitness franchise owners.
Pvolve, the Jennifer Aniston-supported functional fitness brand, will be coming to Spokane, Washingon, in its latest franchse deal.
Through a strategic alliance with Marek Health, Alloy Personal Training will offer its clients access to a suite of telehealth services.
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