Fitness Franchise
F45 Engages Members With ‘12 Days of Fitmas’ Campaign
The Mark Wahlberg-backed fitness franchise is motivating its members to go one more round before closing out the year, all for a good cause.
Xponential-Backed BFT Eyes Franchise Growth in U.S., Europe
BFT, an Australia-founded strength and conditioning franchise, aims to sell 900 studios and have 450 open by 2025.
Watch Now: F45 CEO Tom Dowd Joins ATN “Unscripted” Podcast
CEO of F45 Training since March, Tom Dowd gives his candid take on fitness brand's rocky past and his plan to bring F45 back to its glory days.
These Are the Most Innovative Companies in Fitness & Wellness
Athletech News is proud to present the "ATN 23," our inaugural list honoring the Most Innovative Companies in Fitness & Wellness in 2023.
Crunch Fitness Eyes Viral Positivity With New Ad Campaign
Crunch Fitness' latest ad campaign offers a humorous take on the benefits of working out, inviting members to "Feel Good, Not Bad."
TRX Creates Custom Trainers for Club Pilates, YogaSix
TRX is collaborating with Xponential Fitness brands YogaSix and Club Pilates to create custom Suspension Trainers for both franchises.
GymGuyz Celebrates Franchising Success, Touts Growth Plans
GymGuyz, a rapidly expanding mobile fitness franchise based in New York, projects 75 additional territories in 2024.
BFT Franchisees Find Boutique Fitness White Space
Originating in Australia in 2017 and acquired by Xponential Fitness in late 2021, BFT is quickly expanding across the U.S.
JetSet Pilates Takes Off for International Expansion
Melbourne, Australia, will be home to JetSet’s first international location as the Pilates brand plans additional studios in major cities.
Emerging Fitness & Wellness Franchises Find Success by Carving a Niche
For Restore Hyper Wellness, MADabolic and Impulse Body Fitness, specialization is key to winning in the fitness and wellness franchise game.
