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Women aged 40-60 saw improved lower body functioning after engaging in Pvolve's functional fitness workouts, according to a new study.
One of Europe's top fitness operators is looking to muscle its way into the crowded high-value, low-price gym market in the U.S. and Canada.
With content creator rooms, turf spaces and recovery rooms, Gold's Gym locations in Southern California are getting major makeovers.
The first 365 days of your gym or studio will be about driving memberships and getting into an operational flow.
Michigan's top Crunch Fitness franchisee is looking to go from nine locations to as many as 75 following a partnership with CapitalSpring.
Athletech News identifies where fitness franchises commonly go wrong and presents advice on how to avoid those mistakes.
D1 Training is modeled after elite college football training principles and offers youth sports as well as adult programs.
Vetting a fitness franchisor goes well beyond reviewing the terms in the company’s franchise disclosure document.
Xponential Fitness increased membership, sales and studio visits this past year as it eyes increased profitability in 2024.
Planet Fitness has won big with Gen Z consumers. It's also looking to lower the capital requirements to open a franchise location.
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