Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
F45 Training has launched wellness brands like FS8 and Vaura Pilates. It will also embrace recovery as a complement to its core HIIT offerings.
The group fitness franchise is eyeing 10,000 global locations as it drives growth with a unique "Franchise Partner First" model.
Duncan Cork will lead BFT as Xponential Fitness looks to grow the group strength and conditioning franchise across North America.
Calls to boycott Planet Fitness are muffled by the sound of ‘’buy” ratings as the low-price gym chain continues to win with Gen Z.
Infinity, beyond fitness, has brought on former YogaSix CEO Peter Barbaresi and Row House founder Debra Strougo.
F45 members who work out to prevent or treat a medical condition may be eligible to pay for classes using HSA/FSA funds.
Morgan Kline and Amber Burke are leading Burn Boot Camp to new heights as the group fitness franchise eyes the ambitious goal of opening 10,000 units.
YogaSix is strategically using strength training to help members get more out of their workouts and also introduce new clients to the brand.
Pvolve, the fitness brand tied to Jennifer Aniston, signed its latest franchise deal, planning six locations in the Tampa Bay area.
Anytime Fitness is set to open many clubs in the United Arab Emirates, where Dubai is emerging as a fitness hotspot.
Sign Up to Our Newsletter