fitness equipment
Engagement Through Enthrallment: The Key to Acquiring (and Keeping) Members
Part of the iFIT, Freemotion Fitness combines best-in-class equipment with the world’s leading fitness technology solution.
Aktiv Solutions Grows Leadership Team, Eyes Expansion
Fitness industry veteran Mike Kelly joins Aktiv as Global VP/Sales as the company eyes new markets, distribution deals and product releases.
EGYM Continues To Lead Fitness Tech Revolution
EGYM is on a mission to make the entire gym “smart” by leveraging tools like AI, gamification and other tech […]
Centr CEO on Building a Fitness & Wellness ‘Ecosystem’
Andrew Sugerman is turning Centr into a leader in both content and equipment, but it’s not a connected fitness company.
BASI Systems Hires New CEO as Pilates Equipment Maker Eyes Expansion
Matthijs Wilhelmus joins BASI Systems as it gears up for growth in 2024, with a focus on innovation and customer-centric solutions.
iFit Plans AI Coach, Touts Tech in New Brand Campaigns
Two new campaigns spotlight the power of personalized tech and fitness content available through the iFit and NordicTrack brands.
Hyperwear Products Make for a Better Gym & More Engaged Members
Invented by a gym owner, Hyperwear checks all the boxes when it comes to fitness facility product selection.
Saudi Fund Buys $120M Stake in Technogym
NEOM Investment Fund now holds 6% of Technogym’s share capital as it commits to being a long-term investor in the Italian fitness brand.
Freemotion, Orangetheory Create a Heart Rate Zone Training Classic
A collaboration between two top fitness brands, the OTF REFLEX™ Treadmill sets industry standards in design, force absorption and durability.
Aktiv CEO Bryan Green on The Future of Fitness Facility Design
Aktiv Solutions' Bryan Green says fitness operators must utilize physical space in creative ways and lean into technology to win in 2023 and beyond.
