fitness equipment

Promountings Acquires Aqua Training Bag in Boxing Equipment Deal

Promountings, a boxing fitness equipment manufacturing company, has acquired Aqua Training Bag, a maker of water-filled punching bags.

Wahoo Fitness Launches Treadmill Powered by Smart Tech

Featuring gamification from Zwift Run and other high-tech features, Wahoo's Kickr Run is a formidable entry into the treadmill space.

EGYM, Life Fitness Unveil Smart Cardio Project

As part of a strategic partnership, EGYM and Life Fitness will collaborate to give users a more personalized, data-infused approach to cardio.

Tesla Eyes Gym Equipment with ‘Cyberhammer’

Tesla has submitted a trademark application for a new piece of exercise equipment, a hammer inspired by its famous Cybertruck.

Engagement Through Enthrallment: The Key to Acquiring (and Keeping) Members

Part of the iFIT, Freemotion Fitness combines best-in-class equipment with the world’s leading fitness technology solution.

Aktiv Solutions Grows Leadership Team, Eyes Expansion

Fitness industry veteran Mike Kelly joins Aktiv as Global VP/Sales as the company eyes new markets, distribution deals and product releases.

EGYM Continues To Lead Fitness Tech Revolution

EGYM is on a mission to make the entire gym “smart” by leveraging tools like AI, gamification and other tech […]

Centr CEO on Building a Fitness & Wellness ‘Ecosystem’

Andrew Sugerman is turning Centr into a leader in both content and equipment, but it’s not a connected fitness company.

BASI Systems Hires New CEO as Pilates Equipment Maker Eyes Expansion

Matthijs Wilhelmus joins BASI Systems as it gears up for growth in 2024, with a focus on innovation and customer-centric solutions.

iFit Plans AI Coach, Touts Tech in New Brand Campaigns

Two new campaigns spotlight the power of personalized tech and fitness content available through the iFit and NordicTrack brands.