fitness equipment
BowFlex Future in ‘Doubt’ as Company Weighs Sale, Bankruptcy
BowFlex is casting “substantial doubt” on its ability to continue operations and is considering filing for bankruptcy, according to a quarterly filing.
Freemotion Fitness, Aktiv Solutions Ink Distribution Deal
As part of the partnership, Aktiv will debut its newest strength training machine at Freemotion’s IHRSA exhibition this March.
Aktiv Innovates on Traditional Smith Machine With Free Bar Path
From Aktiv Solutions, the Gym Rax Smith 3D Trainer finds a sweet spot between security and freedom of movement in barbell strength training.
Top Fitness Equipment Makers Change With the Times
Execs from Life Fitness, EGYM, Concept2 and iFIT share their thoughts and predictions on the future of fitness equipment.
How Gyms Can Win Members With the Right Cardio Experience
Gyms that install Freemotion Fitness equipment get an automatic boost from iFIT content, which is already enjoyed by more than 7 million people.
Content-Driven Equipment Is the Future of Fitness, Youll Says
Fitness and wellness brands are increasingly focusing on educational content and usability to make their products more effective and appealing.
CEO Corner: iFIT’s Kevin Duffy on the ‘World’s Most Effective’ Fitness Platform
A longtime audio industry executive, Kevin Duffy joined health and fitness company iFIT a little over a year ago with some lofty ambitions.
From Warm-Up to Workout to Cool-Down, Power Plate Is the Ultimate Gym Offering
Power Plate's whole-body vibration is a hit with members of all fitness levels, leading to high levels of engagement and retention.
Exxentric Pushes Boundaries Inside & Outside the Gym With Splitit
Exxentric uses flywheel tech to disrupt strength training. Thanks to Splitit, it’s also changing the way consumers buy fitness products.
EGYM’s BioAge Makes Progress in the Gym Tangible for Members
BioAge tracks wellness across four pillars: strength, cardio, flexibility and metabolism, giving immediate feedback and driving engagement.
