Kinotek Raises $2M for Movement Analytics Platform Used by MLB Team, Top Gyms

The Maine-based company, whose tech provides feedback on mobility, imbalances and overall movement quality, has already worked with the MLB’s Cincinnati Reds and fitness operators including Life Time

Kinotek will have deeper pockets going forward as it helps more businesses analyze movement and drive improved health outcomes.

The movement health analytics company has closed $2 million in post-seed equity funding, it announced.

Maine Venture Fund, an organization focused exclusively on investing in high-growth, Maine-based companies, led the round.

Kinotek uses what it describes as “advanced technology” to analyze a series of user motions before providing interpretive visuals and key metrics on mobility, imbalances and overall movement quality. Wearables aren’t required, as the motion-capture tech interprets everything live.

“Movement is a key indicator not only of your quality of life, but your longevity,” said Kinotek chief movement officer Marty Miller, who is also a master instructor for NASM. “The platform enables professionals to help their clients move, feel and perform better in a way that prevents injury, and expands their overall healthspan.”

The B2B SaaS product has already drawn attention from sports teams including the Cincinnati Reds, medical professionals and fitness brands like Life Time, all of whom use Kinotek’s movement analysis.

Fitness facilities in the United States and internationally are also leveraging the tech to boost member retention and engagement, according to Kinotek. The company says it provides fitness professionals with insights and personalized exercise programming to use with their clients.

“Kinotek’s client-friendly reports and 3D visualizations help our trainers engage with clients in a new and better way,” explained Dayton McPherson, the vice president of fitness at Healthtrax, a Northeast chain of fitness and wellness centers. “The impact is immediate and direct: last year we added more than $550,000 in new revenues when clients finally understood how they moved, and signed up for our personal training programs to improve.”

The funding comes as there’s been a recent influx of startups making full-body health analysis metrics more attainable for everyday consumers, and investors backing them.

These big bets on AI and other emerging technologies are another piece of evidence underscoring the increased expectations modern fitness consumers now have for personalization and other forms of elevated experiences. 

Kinotek says it intends to use the new capital to grow its team and scale its business, per the company’s CEO Pat Panaia.