Fit Tech
Mindbody Bets Big on AI, Machine Learning
Mindbody CEO Fritz Lanman shares how the software company is using artificial intelligence to help fitness and wellness studios grow revenue.
EliteForm Unveils TeamSync, Bringing 3D Weightlifting Tech to Sports Teams
EliteForm’s tech has already been employed by top college sports programs including Alabama football and Duke basketball EliteForm, a software […]
CoachRx Creates AI Prompts for Fitness Coaches
The prompts help fitness coaches use AI tools like ChatGPT to optimize creating workout plans, setting nutrition goals and communicating with clients.
How Verb Uses Text Messages To Transform The Way Gyms Retain Members
Verb, an intelligent SMS platform, leverages AI to help gyms and personal trainers communicate more effectively with their customers.
Female-Led & Well-Funded, Arketa Is Not Just Another Fit Tech Company
For Arketa, diversity, equity and inclusion aren’t just boxes to tick off, they’re a core part of the wellness software company’s identity.
EGYM Raises $225M From Jared Kushner’s Firm, Preps for IPO
As it eyes an IPO, EGYM CEO Philipp Roesch-Schlanderer shared that 2023 will be the fit tech company's first fully profitable year.
How CoachRx Makes Fitness Coaches Better at Business
The CoachRx software helps fitness coaches spend less time worrying about routine business tasks and more time interacting with clients.
Atlanta Hawks Invest in Arena, an AI-Powered Portable Strength-Training Platform
Hawks Ventures, the new venture capital arm of the Atlanta Hawks, has selected fit tech startup Arena as its first investment partner.
ReadyFit Aims To Revolutionize Military Prep With Digital Fitness Testing
ReadyFit aims to become the go-to system for recording military fitness results and digitally transforming standardized fitness testing.
How Fit Tech Brands Can Stand Out From the Crowd, According to PR Vet Nicole Dunn
Dunn Pellier Media has helped brands including Les Mills and Future stand out from their competitors in the highly crowed fit tech space.
