Fit Tech

Oura Hires Apple Exec, Plans Deeper Healthcare Push

Oura's CEO said the hiring of Jason Oberfest marks the start of a new data- and health-focused chapter for the smart ring maker.

With Youll, Wellness Creators Turn Content Into Cash

Designed by the agency behind the Headspace app, Youll allows creators to monetize content without tuning off their followers.

World Gym Australia Taps Coach Welly To Boost Engagement With AI

Coach Welly's upcoming fitness engagement platform offers "a pioneering approach to member experience through AI," the company says.

Hapana Gets Investment To Expand Engagement-Focused Fitness Software

Hapana, a gym and fitness software platform, will use the funding to grow its sales and marketing teams as it plots U.S. expansion.

How Wodify Is Changing the Fit Tech Game

With a robust suite of customer retention tools, Wodify embraces digital and sees massive growth for the in-person fitness sector.

Personal Trainers Can Use These Sales Formulas To Build a Winning Business

Two industry insiders share their approach to helping personal trainers cut through the noise and build successful, sustainable businesses.

Using Software To Engage the Modern Fitness Consumer, With Club OS

Gyms and studios must leverage digital marketing tools and automation features to be successful in the modern era.

Tonal Is Latest Fit Tech Company To Offer Extend Product Protection

Extend, which specializes in tech-enabled product protection solutions, is quickly carving a niche in the fit tech space Tonal, an […]

Apple, Anytime Fitness Partner as Tech Giant Enters Gym Space

Anytime members in the U.S. and Canada will get access to an Apple Fitness+ subscription included in their membership at no extra cost.

Xplor’s New Marketing Feature Empowers Studio Owners, Personal Trainers

Xplor Mariana Tek customers can get paired with consultants who have direct experience working with boutique fitness studios.