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The Event Fitness & Wellness Owners and Operators Can't Miss.
Extraordinary Brands has acquired Basecamp Fitness, adding the HIIT franchise as its fifth brand as fitness industry consolidation continues.
Extraordinary Brands has established an exclusive partnership with real estate firm Morrow Hill to drive franchise expansion.
After acquiring the two boutique fitness concepts, Extraordinary Brands intends to play the long game with Rumble Boxing and CycleBar.
Xponential Fitness has completed the divestiture of Rumble Boxing and CycleBar, with Extraordinary Brands acquiring the fitness brands.
Row House, the indoor rowing concept acquired by Extraordinary Brands earlier this year, is kicking off Rowvember on November 11.
Extraordinary Brands is working to support the American Cancer Society through donation-based classes and “Pink Week” events.
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