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In an industry ripe for technological upgrades, EGYM is preparing another step in the evolution of fitness. Fresh off continued expansion in North America and a financing round that saw it reel in €207 million ($225 million), the global leader in tech-based fitness clearly has no plans to slow down.
These eight fitness and wellness deals, partnerships and funding rounds made headlines in 2023 and could impact the industry for years to come.
The fitness tech company received $225 million in growth capital earlier this year from Jared Kushner’s investment firm.
The global fitness industry has work to do when it comes to digitizing equipment, marketing and member acquisition, an EGYM white paper found.
Despite a low monthly cost, EoS Fitness facilities boast amenities like Hyperice massagers, infrared saunas and EGYM equipment.
Using Gameday from EGYM, a club's members can compete against others or themselves while working out, driving motivation.
Top fitness companies like Orangetheory and EGYM are using gamification to build community and motivate people to work out with their peers.
As it eyes an IPO, EGYM CEO Philipp Roesch-Schlanderer shared that 2023 will be the fit tech company's first fully profitable year.
Dana Milkie believes the fitness industry needs to lean into AI and gamification, two areas where EGYM is putting its focus.
As a result of the partnership, EGYM will incorporate personalized content from Funxtion into its member and training apps.
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