Digital Fitness

FORM's Sami Clarke working out

FORM by Sami Clarke is Dedicated to Holistic Health

Athletech News speaks with fitness influencer & health & wellness trainer Sami Clarke & her FORM partner, Sami Bernstein.

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Meet Iron 24, a New Tech-Enabled Gym Concept with Zero Staff

The Iron 24 gym approach, launched by software developer FranchiCzar, is looking to grow via franchising following 15 locations in six states

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Technogym Introduces Biocircuit for Personalized Fitness Without a Trainer

Technogym users can log into the new Biocircuit system & follow a circuit training plan that adapts to their individual needs for...

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Why Talent Trumps Tech in the Next Phase of Club Growth

Latent growth opportunities are there for fitness providers as pandemic restrictions recede and clubs return to full capacity.

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Future Named Official Fitness Coaching Partner of New York Knicks

Future will present original fitness content series emphasizing the Knicks' strength & conditioning, as well as receive brand promotion.

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Equinox Embracing Omnichannel Experience: Gym members want digital options, says president

The data indicates that consumers now expect a digital experience, which is helping to shape Equinox's future offerings.

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Lululemon Appoints Michael Aragon as CEO of Mirror & Digital Fitness

Michael Aragon comes to Lululemon's Mirror & Digital Fitness from Amazon, where he spent five years as Chief Content Officer at Twitch.

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Digital Fitness Sees Nike, Zwift, Peloton Leading Way

Use of digital fitness services bloomed after lockdowns and many facets in this transition are irreversible. Audiences are found online now.