Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
While Americans see the benefits of GLP-1s, skepticism about relying on an injection to lose weight still runs deep, a new survey finds.
Caffeine jitters are reshaping routines as the wellness market splits between calm-focus functional drinks and high-energy options.
India’s fitness market is projected to more than double in size by 2030, with experts pointing to massive “untapped potential” in the country.
Fitness trackers are expanding into healthcare, corporate wellness and women’s health, yet privacy risks and battery life remain hurdles.
Search trends and survey data show where interest in weight loss drugs like Ozempic and Wegovy is surging in America.
Recent industry publications have questioned whether boutique fitness is facing an identity crisis. I'd offer a different frame: this isn’t a crisis — it’s an evolution.
The Gym Group’s Gen Z Fitness Pulse Report finds that nearly half of Gen Z-ers rank fitness as a top spending priority.
Run clubs are growing quickly as the social side of fitness continues to drive engagement, according to Strava's latest data.
As a marketing and technology company, MERGE bridges the gap between storytelling and systems, helping brands meet consumers where they are.
Gallup data shows global thriving is rising, but Western nations are falling behind. Here's how fitness and wellness brands can respond.
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