CR Fitness Holdings LLC

Interior of a CR Fitness-owned Crunch gym

Crunch’s CR Fitness Expands in Texas, Nears 100 Location Mark

CR Fitness will add nine new locations in the Dallas-Fort Worth area by 2026, an expansion that includes backing by NFL star Dak Prescott.

How To Build a Thriving Zumba Community in Your Gym

Gyms are leveraging Zumba - the global dance phenomenon - to boost membership, engagement and brand loyalty.

Cowboys’ Dak Prescott Backs Top Crunch Fitness Group

Dallas Cowboys QB Dak Prescott will help CR Fitness grow its portfolio of Crunch gyms throughout the southwest and southeast.

How CR Fitness Became the Top Crunch Franchise Group

With over 150 years of combined experience, Crunch Fitness’ most successful franchise group stands alone in makeup and success.

How the Top Crunch Fitness Franchisee Uses Group Fitness To Fuel Expansion

CR Fitness plays a leading role in Crunch Fitness’ overall group fitness push, even test-running new class concepts for its corporate parent.

Top Crunch Fitness Franchisee Adds Texas Locations, Eyes 100 Clubs by 2026

CR Fitness Holdings, the largest Crunch Fitness franchisee in the Southeast, is taking over two former big-box gyms in Texas.

Crunch Fitness Expansion

Crunch Fitness Will Be ‘Very Aggressive’ With Expansion Plan, CEO Says

Crunch Fitness is concentrating on growth strategies, including hybrid fitness options, as the brand continues its expansion across the U.S.

Tony-Scrimale-CR-Fitness-Holdings-CEO-speaks-exclusively-with-Athletech-News

CR Fitness Holdings CEO Tony Scrimale Discusses Post-Pandemic Growth and Future of Industry

CR Fitness Holdings CEO Tony Scrimale speaks with Athletech News about the post-pandemic fitness world, group classes like Zumba, and more.

Fitness Industry Financial Crunch Creates Role for Top Lawyer

A leading Crunch Fitness franchisee has recruited a lawyer with long-standing ties in the workout space as it seeks to […]