CR Fitness will add nine new locations in the Dallas-Fort Worth area by 2026, an expansion that includes backing by NFL star Dak Prescott.
Gyms are leveraging Zumba - the global dance phenomenon - to boost membership, engagement and brand loyalty.
Dallas Cowboys QB Dak Prescott will help CR Fitness grow its portfolio of Crunch gyms throughout the southwest and southeast.
With over 150 years of combined experience, Crunch Fitness’ most successful franchise group stands alone in makeup and success.
CR Fitness plays a leading role in Crunch Fitness’ overall group fitness push, even test-running new class concepts for its corporate parent.
CR Fitness Holdings, the largest Crunch Fitness franchisee in the Southeast, is taking over two former big-box gyms in Texas.
Crunch Fitness is concentrating on growth strategies, including hybrid fitness options, as the brand continues its expansion across the U.S.
CR Fitness Holdings CEO Tony Scrimale speaks with Athletech News about the post-pandemic fitness world, group classes like Zumba, and more.
A leading Crunch Fitness franchisee has recruited a lawyer with long-standing ties in the workout space as it seeks to […]
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