Leaders from 24 Hour Fitness, David Lloyd, Google and Garmin gathered to discuss how operators and tech companies are working to make sense of data for fitness consumers.
The industry still has work to do to personalize the fitness and wellness experience for female consumers, executives said at the Connected: Health and Fitness Summit.
The landscape is shifting faster than ever. Consumers are investing in longevity, wearables are generating unprecedented volumes of data, GLP-1 medications are disrupting the weight-loss market, and AI is transforming both customer engagement and operational efficiency. The opportunities for operators are immense, but so are the risks of being left behind.
Executives from Barry's, Flex, Les Mills and Whoop share their strategies for creating a strong brand identity in 2025.
Nike and Gymshark are two of the biggest brands in activewear, and they both see a massive opportunity in fitness.
Ahead of February's Summit, Connected: Health & Fitness shares the fitness and wellness trends taking the industry by storm.
The member engagement platform and personalized nutrition brand were chosen as the most innovative brands by industry leaders.
From February 7-8, 2024, the Connected Health & Fitness Summit returns for a fifth time, bringing together execs from top fitness and wellness companies.
Fitness members to access a custom-branded bodQR web app for their club by either scanning a QR code or clicking a link on their phone.
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