Connected Fitness
Peloton Cuts Price of Tread, Row Machines Amid Shift Away From Hardware
As Peloton cycles away from its signature fitness hardware, the company announced it has cut the price of its Tread and Row machines.
Peloton Teams Up With Liverpool FC for Special Fitness Content
The deal with Liverpool comes as Peloton reports strong subscriber growth in the U.K. amid its push into international markets.
Lululemon Lays Off 100 Studio Employees as Mirror Struggles Continue
The layoffs impacted roughly 100 employees in the Lululemon Studio unit, underscoring the albatross of the brand's connected fitness Mirror.
PowerBlock, Asensei Partner To ‘Disrupt’ Connected Fitness
Now, when an athlete picks up a PowerBlock dumbbell, asensei's advanced computer vision can track the weight in real-time.
Hyper-Personalized Training: Inside Tempo’s Plan To Revolutionize Connected Fitness With AI
Leveraging AI and data like sleep quality and heart rate, Tempo now creates workout plans that adapt to each individual user.
Lululemon Can’t Find Buyer for Mirror, Even at Cut-Rate Price, Per Report
Lululemon acquired Mirror for $500 million in June 2020 amid the at-home fitness boom, but the deal has proved to be a flop.
Peloton Sales Down in UK, But Subscription Revenue Grows
Peloton is continuing to add members in the U.K., which bodes well for the connected fitness company's international expansion plans.
Peloton CEO: Brand’s Success ‘Because of the Content,’ Not Bike
Peloton CEO Barry McCarthy got candid about the connected fitness company's rebrand, product recalls and more at a J.P. Morgan conference.
Hydrow Promotes CFO John Stellato to President
As president, Stellato will continue to oversee finances for Hydrow but will play a more significant part in shaping the company’s future.
Nike Makes Connected Fitness Play With Strava Partnership
Strava members will get access to challenges and curated exclusive content from Nike coaches and athletes via a Nike-branded club.
