Connected Fitness
Forme To Acquire Clmbr in Connected Fitness Deal
Smart home gym maker Interactive Strength, better known as Forme, has made a strategic move to acquire Clmbr, maker of the first connected vertical climber.
Hydrow Hires Former WWE, Electronic Arts Exec Craig Tello as CXO
Hydrow, a connected fitness rowing brand, has named Craig Tello as chief experience officer and elevated Diana Cino to chief marketing officer.
Freemotion Makes New Exec Hire, Adding VP/Sales for North America
Adam Guier will oversee all national and subscription accounts based in the U.S. and Canada for Freemotion Fitness.
Peloton, Lululemon Partner on Content as Mirror Gets the Ax
Once competitors, Peloton and Lululemon have entered a five-year global strategic deal centered around content and apparel.
Centr Taps Asensei To Create AI Connected Fitness Experiences
As Centr continues to build a robust wellness ecosystem, it’s partnered with a leader in AI for an upcoming product launch.
Nike, Strava Launch Run Club & Training Club Integrations
Nike members can now sync their workouts with Strava while Strava users can access Nike’s content for guidance, motivation and tips.
Nautilus Embraces Connected Fitness With Schwinn 490 Elliptical
The Schwinn 490 is compatible with the JRNY app, Nautilus' digital content arm featuring routes, trainer-led classes and personalized workouts.
How Freemotion & iFIT Are Transforming the Cardio Experience for Gyms
The 22 SERIES leverages Freemotion’s equipment expertise with iFIT’s vast content library, creating a more engaging cardio experience.
iFit Strikes Content Deal With San Diego’s Fit Athletic Club
Fit Athletic Club, an upscale San Diego gym, will offer its members free access to iFit's large library of fitness and wellness content.
How Tonal Plans To Redefine Home Fitness With AI
As it leverages artificial intelligence, the digital strength training company points to the continued popularity of at-home workouts.
