Connected Fitness
Peloton Loses Paid Subscribers as CEO Urges Patience
Fresh off a content deal with Lululemon, Peloton is facing difficulties converting free users into fully paying subscribers.
Echelon Fitness Expands Reach With runDisney Deal
Connected fitness equipment maker Echelon will showcase its offerings to 170,000+ runDisney participants in 2024 and beyond.
Ergatta Launches the Lite, a More Affordable Rower
With the Lite, Brooklyn-based Ergatta hopes to attract a broader audience of fitness enthusiasts to its gamified rowing concept.
Hydrow Founder on George Clooney Film Deal: ‘It’s a Crazy Dream’
Connected rowing company Hydrow is launching a special workout series inspired by Clooney's new film, "The Boys in the Boat."
Hydrow Discusses Acquiring Rival CityRow, Per Report
Hydrow, a celeb-backed connected fitness rowing brand, is reportedly discussing acquiring CityRow to nab its rival's subscriber base.
Nautilus Changes Corporate Name to BowFlex in Turnaround Bid
The struggling fitness equipment maker is rallying behind BowFlex, its most popular brand, as part of CEO Jim Barr's come-back plan
Peloton, NBA Partner for Fitness & Sports Content
The Peloton-NBA partnership promises fitness content, co-branded programming and NBA League Pass integration on Peloton machines.
Peloton Targets Europe in International Push
Peloton has expanded into its fifth overseas market, Austria, following its recent partnership with an equipment retailer in Europe.
Forme To Acquire Clmbr in Connected Fitness Deal
Smart home gym maker Interactive Strength, better known as Forme, has made a strategic move to acquire Clmbr, maker of the first connected vertical climber.
Hydrow Hires Former WWE, Electronic Arts Exec Craig Tello as CXO
Hydrow, a connected fitness rowing brand, has named Craig Tello as chief experience officer and elevated Diana Cino to chief marketing officer.
