Connected Fitness

Alter Launches DNA Fitness System, Smart Mirror

An ecosystem including DNA testing, a wearable and fitness mirror has hit the market to upend at-home health and wellness […]

How Gyms Can Win Members With the Right Cardio Experience

Gyms that install Freemotion Fitness equipment get an automatic boost from iFIT content, which is already enjoyed by more than 7 million people.

Product of the Week: Peloton Tread+ Is Premium in Every Way

Peloton's high-end treadmill is absolutely packed with features, but is it worth its premium price tag?

woman rides on a Peloton bike

Peloton Stock Drops as CEO Laments Failed College Strategy

Peloton's rebrand isn't yet going according to plan; a bike deal with the University of Michigan won't be replicated with other schools.

CEO Corner: iFIT’s Kevin Duffy on the ‘World’s Most Effective’ Fitness Platform

A longtime audio industry executive, Kevin Duffy joined health and fitness company iFIT a little over a year ago with some lofty ambitions.

WaterRower Acquires CityRow in Connected Fitness Consolidation

A manufacturer of rowers for brands like Ergatta and CityRow, WaterRower has just made a splash in the connected fitness space.

Peloton Offloads Output Park Factory in $33M Deal

Peloton has officially closed the door on its push for U.S.-based manufacturing, selling its once-hyped Output Park factory.

Engagement Through Enthrallment: The Key to Acquiring (and Keeping) Members

Part of the iFIT, Freemotion Fitness combines best-in-class equipment with the world’s leading fitness technology solution.

Apple-Peloton Deal Rumors Gain Traction but Hurdles Remain

A deal for Peloton would turn Apple Fitness+ into one of the largest connected fitness services globally, but there are reasons for skepticism.

Centr CEO on Building a Fitness & Wellness ‘Ecosystem’

Andrew Sugerman is turning Centr into a leader in both content and equipment, but it’s not a connected fitness company.