Cold Plunge
Communal Wellness: Bathhouse Brands See Growth in US, Canada
Unlike boutique wellness studios offering infrared saunas, emerging bathhouse brands are centered on the communal aspect.
These Brands Are Driving the Booming Business of Recovery
Executives at WellnessSpace Brands, Restore Hyper Wellness and Plunge speak on the growing popularity of recovery modalities inside gyms.
Product of the Week: Is the Plunge All-In Worth its Premium Price Tag?
Plunge's All-In tub has easier setup, maintenance and improved cooling tech. Read our honest review to see if it's worth paying almost double the original.
CEO Corner: Ryan Duey on How Plunge Grew From the Garage to the Mainstream
From an initial test batch of 20 units, Duey and Michael Garrett have built their company into the premier maker of cold plunge tubs.
24 Hour Fitness Adds Cold Plunge, Saunas to New California Gyms
24 Hour Fitness is adding a host of boutique wellness services to its two California clubs opening this month.
Aktiv Solutions, Plunge Partner To Bring Cold Water Recovery to Fitness Facilities
The cool collaboration will introduce Plunge’s cold water therapy products to Aktiv’s commercial clients, including hotels and universities.
Cryotherapy Benefits: What Science Says About Extreme Cold
Cryotherapy seems promising for pain relief and recovery, but it's possible that less extreme cold immersion offers all the same benefits.
Wellness Vacations Are on the Rise as Boutique Offerings Flourish
As travelers look to book restorative adventures, data shows that boutique wellness experiences and vacations are primed for takeoff
Ice Barrel Gets Investment, Credit Line From Solidcore Founder Anne Mahlum
Ice Barrel received a $265,000 investment from Mahlum, who also extended a line of credit worth $1.5 million to the cold therapy company.
SweatHouz Poised To Capitalize on Red-Hot Market for Sauna, Cold Plunge Recovery
SweatHouz, a wellness and recovery brand created by Jamie Weeks, is expanding rapidly, with over 100 franchise licenses sold in under a year.
