Coca-Cola
Pura Raises $15M for Cane Sugar-Flavored Soda — Is a Category Shift Coming?
Pura has raised $15M to expand its clean-label sodas in the U.S. as CEO Greig Jansen says consumers are ditching synthetic sweeteners.
BodyArmor Taps Athletes To Champion Rebrand, New Campaign
BodyArmor launches its largest campaign to date with a rebrand and “Choose Better” message, debuting during the NHL Playoffs this weekend.
Former Coke, Pepsi Execs Raise $4M for Clean Energy Drink Brand KEY
KEY, an energy drink that trades sugar and caffeine for ketones, will be available online and at select retailers in New York and LA.
Bodyarmor Launches Flash IV Electrolyte Drink for Rapid Rehydration
Flash IV from BodyArmor contains significantly more electrolytes than traditional sports drinks along with essential vitamins and minerals
Lemon Perfect, a Beyoncé-Backed Hydration Company, Raises Nearly $37 Million in Latest Funding Round
Founded in 2017, Lemon Perfect got a huge boost in popularity in 2020 when Beyoncé’ posted a photo on Instagram with a company drink in it.
Kobe Bryant Praised as Coca-Cola Acquires Bodyarmor
Bodyarmor will continue to be based in New York and managed separately within the Coca-Cola operating division with the new deal.
