Pura has raised $15M to expand its clean-label sodas in the U.S. as CEO Greig Jansen says consumers are ditching synthetic sweeteners.
BodyArmor launches its largest campaign to date with a rebrand and “Choose Better” message, debuting during the NHL Playoffs this weekend.
KEY, an energy drink that trades sugar and caffeine for ketones, will be available online and at select retailers in New York and LA.
Flash IV from BodyArmor contains significantly more electrolytes than traditional sports drinks along with essential vitamins and minerals
Founded in 2017, Lemon Perfect got a huge boost in popularity in 2020 when Beyoncé’ posted a photo on Instagram with a company drink in it.
Bodyarmor will continue to be based in New York and managed separately within the Coca-Cola operating division with the new deal.
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