Boutique Fitness
Lululemon’s New Deal With Xponential Signals Move Away From Mirror
Lululemon and Xponential Fitness are partnering to bring more digital workouts to Lululemon Studio, the athleisure company's app.
The MADabolic Recovery Commandments
Group strength training studio MADabolic presents its Recovery Commandments, a set of guidelines to maximize post-workout recovery.
Xplor Adds New CrossFit Programming With NCFIT Partnership
Xplor Triib has partnered with NCFIT to empower CrossFit and functional fitness gyms with programming including coaching and athlete videos
Row House Activates Around National Learn to Row Day
The indoor rowing franchise is holding a nationwide celebration at its studios on June 3 in honor of National Learn To Row Day.
ISSA Launches Pilates Instructor Program, Courses for Training Older Clients
The International Sports Sciences Association (ISSA) is responding to a growing demand for Pilates with its new instructor training program.
Disconnected Fitness: Primal Movement Trend Offers Opportunity for Boutique Fitness
As remote work grows, the primal movement trend is appealing since it doesn't require equipment and can combat the dreaded tech-neck hump.
How FitGrid Is Using Software, AI To Help Studios Build Community
FitGrid is using its software suite and AI to help build what it calls the "best relationship platform in the game" for fitness studios.
CEO Corner: Nik Kish of Row House on Rowing and the Future of Fitness
Nik Kish speaks with ATN about what motivates him, why he joined Xponential Fitness and how Row House has grown to nearly 100 locations.
300 and Counting: How StretchLab Became Xponential’s Next Big Boutique Fitness Brand
StretchLab, an assisted stretching boutique fitness brand, opened 154 studios in 2022 alone and is on pace to top that number in 2023.
Merrithew Takes the Guesswork Out of Fitness Playlists With New Music Collection
Merrithew Music tracks can be used for all fitness modalities and provide musical cues to signal transitions.
