Body Fit Training (BFT)

Hapana software

Hapana Is Changing the Way Gyms & Studios Leverage Data

Hapana has become one of the fitness industry's fastest-growing software providers, working with brands like F45, BFT and Gold's Gym.

How BFT Built a Global Strength Training Power

Founded in 2017, BFT takes a sports-science approach to group fitness. The brand has already opened 270 studios and is just getting started.

Xponential-Backed BFT Eyes Franchise Growth in U.S., Europe

BFT, an Australia-founded strength and conditioning franchise, aims to sell 900 studios and have 450 open by 2025.

BFT Franchisees Find Boutique Fitness White Space

Originating in Australia in 2017 and acquired by Xponential Fitness in late 2021, BFT is quickly expanding across the U.S.

woman deadlifts at a BFT studio

BFT Brings Elite Strength & Conditioning to Boutique Fitness 

Xponential Fitness' newest brand is capitalizing on the rise of strength training with a fresh, fun and more inclusive take on the modality

Hapana Gets Investment To Expand Engagement-Focused Fitness Software

Hapana, a gym and fitness software platform, will use the funding to grow its sales and marketing teams as it plots U.S. expansion.

Xponential Fitness in Talks To Acquire 11th Brand, CEO Confirms

Anthony Geisler says Xponential has been clamoring to expand for some time now, and is ready to do so with Wall Street on board.

Xponential LG

Xponential Continues Digital Push With LG Smart TV Collaboration

Xponential Fitness is now offering its Xponential+ on-demand fitness platform on LG Electronics Smart TVs.

F45 trainers

F45 Releases New Brand Campaign to Invite Potential New Community Members

F45 investor and Hollywood actor Mark Wahlberg could be seen in another advertorial video of the brand in the future.

Xponential Fitness Enters 2023 ‘Fully Energized,’ says CEO, Providing 2022 Operating Highlights

In 2022, the typical Xponential Fitness consumers were women aged 20-60, holding a Bachelor's degree, and earing around $130k per year.