Ouai, the haircare and lifestyle brand founded by Jen Atkin, has forged an exclusive two-year amenities partnership with Barry’s.
Barry’s is expanding its Ride x Lift class format to its flagship location in West Hollywood while opening new domestic and global locations.
Feed.fm, a leading fitness music provider, unveils the top workout songs of 2023. Pop leads the way, but two other genres also emerged.
Athletech News has tested and rounded up the 25 best fitness and wellness holiday gifts of 2023, from workout gear to red light face masks.
Thanks to Feed.fm, Barry’s X Radio will be expandable markets outside the U.S., which comes as the fitness brand looks to scale globally.
As Barry’s looks to scale over the next few years, the fitness brand is making sure its fitness instructors are up to par.
Vuori, a competitor to Lululemon, has quickly gained market share in the premium activewear space, hitting a $4 billion valuation in 2021 .
As Barry’s looks to expand, the fitness brand is leaning into partnerships with companies in the food and wellness spaces.
Gyms and studios have their pick of the digital options that appear to be table stakes in the new normal of hybrid fitness.
Following a massive rebranding effort, Gonzalez believes Barry’s could quadruple its current 48-studio footprint in the U.S. before 2030.
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