Barry’s
Barry’s Launches Its First-Ever Team Challenge
Barry’s introduces Barry's All Stars, a month-long initiative designed to bring members together through group workouts.
Kind Snacks Founder’s Investment Platform Targets Longevity
Camino Partners is expanding into longevity with investments in Barry’s, medical spas and more, moving beyond its CPG origins.
Bilt Members Can Now Earn Free Barry’s Classes—Here’s How
Boutique HIIT leader Barry's has partnered with Bilt so fitness fans can earn points for free classes and post-workout shakes.
Barry’s, Flex, Les Mills & Whoop Talk Brand-Building in the Digital Era
Executives from Barry's, Flex, Les Mills and Whoop share their strategies for creating a strong brand identity in 2025.
Barry’s Secures Strategic Investment from Princeton Equity Group To Power Global Expansion
HIIT workout brand, Barry's, has received an investment from a private equity firm specializing in franchises and multi-location companies.
The Hydration Factor: How Gyms Are Improving Member Experience with Water
With 75% of Americans chronically dehydrated, gyms are taking steps to make hydration an essential part of the member experience
Barry’s Partners with SmartSweets to Redefine Post-Workout Treats
Barry’s partners with SmartSweets for a limited-time candy experience across 25+ studios. Enjoy themed workout classes, sweet samples, and fitness swag in LA, NYC, and Chicago.
UBX Set for UAE Expansion as Middle East Fitness Market Heats Up
Australian boxing franchise UBX sees big potential for the Middle East fitness market, joining other brands in targeting the area.
From Orangetheory to F45, Boutique Fitness CEOs Talk State of the Industry
Boutique fitness is booming post-pandemic as consumers embrace in-person experiences and community interactions.
For Fitness OG Barry’s, Inclusivity Isn’t a Buzzword, It’s a Founding Principle
LGBTQ+ founded and led for over 25 years, boutique fitness giant Barry's has been championing inclusivity well before it became fashionable.
