Barry’s introduces Barry's All Stars, a month-long initiative designed to bring members together through group workouts.
Camino Partners is expanding into longevity with investments in Barry’s, medical spas and more, moving beyond its CPG origins.
Boutique HIIT leader Barry's has partnered with Bilt so fitness fans can earn points for free classes and post-workout shakes.
Executives from Barry's, Flex, Les Mills and Whoop share their strategies for creating a strong brand identity in 2025.
HIIT workout brand, Barry's, has received an investment from a private equity firm specializing in franchises and multi-location companies.
With 75% of Americans chronically dehydrated, gyms are taking steps to make hydration an essential part of the member experience
Barry’s partners with SmartSweets for a limited-time candy experience across 25+ studios. Enjoy themed workout classes, sweet samples, and fitness swag in LA, NYC, and Chicago.
Australian boxing franchise UBX sees big potential for the Middle East fitness market, joining other brands in targeting the area.
Boutique fitness is booming post-pandemic as consumers embrace in-person experiences and community interactions.
LGBTQ+ founded and led for over 25 years, boutique fitness giant Barry's has been championing inclusivity well before it became fashionable.
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