The Gym of the Future Is Here.
See what’s changing and where operators are investing.
At the ATN Innovation Summit, CEOs from Tonal, Hydrow and iFIT discussed the future of connected fitness and the opportunities that await.
As loneliness reaches record levels, particularly among younger people, fitness brands like Hyrox are delivering more than just workouts.
As new technology continues to proliferate, top executives believe fitness and wellness brands that hone in on the human touch will win big.
C-suite execs break down the pros, cons and key considerations of franchising versus staying corporate-owned when scaling a fitness brand.
At the ATN Innovation Summit, fitness leaders reveal how they’re using AI and data to drive personalization, retention and efficiency.
Means, a White House adviser, and Geisler, a top fitness executive, say the timing is right to push for a bigger seat at the table in Washington.
Peloton CPO Nick Caldwell shares how the brand is evolving beyond its bike-first image, leveraging AI, software and community.
At the ATN Innovation Summit, top operators shared the real-world challenges behind scaling, acquiring and exiting fitness businesses.
At the ATN Innovation Summit, industry leaders explored how operators are navigating the increasingly complex world of wellness and recovery.
At the ATN Innovation Summit, fitness and wellness executives disucssed the future of the longevity movement.
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