Apple

The Future of Fitness Wearables: How Whoop, Oura, Garmin Are Innovating

Founders and executives from the top fitness wearable companies spoke with Athletech News about what's to come.

Apple Reportedly Planning Robust Health Updates for AirPods

Apple is said to be working on updates to its AirPods line that would include better hearing health features and body temperature tracking.

Is VR Fitness the Next Big Thing in Healthcare?

More than just fun, VR fitness games can be a low-cost way to promote recovery and well-being following surgical procedures.

Google Pixel Watch Gets Health & Fitness Upgrades; Can It Challenge Apple?

Advanced wellness features like blood oxygen tracking, heart rate alerts and auto-pause for workouts make Google's watch more competitive

Apple Unveils Vision Pro Headset. Here’s What It Could Mean for Fitness

Many anticipate that Apple will use the Vision Pro headset to enhance its fitness offerings, including Fitness+ and the Apple Watch.

Madonna Apple Fitness

Apple Fitness+ Celebrates Pride Month With Madonna Music Series

Apple Fitness+ is embracing Pride month with a new Artist Spotlight series that features the music of Madonna, a longtime social activist.

Apple VR

Apple’s Rumored AR/VR Headset Could Change Fitness

As VR fitness has grown in popularity, insiders expect Apple to enhance its existing health & wellness offerings.

Apple watch running

Running With the Apple Watch is Better Than Ever Thanks to New Software

The watchOS 9 software from Apple Watch has more specialized running features to help runners measure performance and reach their goals.

Endel CEO Oleg Stavitsky

CEO Corner: Endel’s Oleg Stavitsky on the Power of Functional Sound

Endel is on a mission to become the "Spotify of functional audio," Oleg Stavitsky tells Athletech News in an exclusive interview

Apple health coaching

Apple To Expand Health & Wellness Push With AI Coaching Service, Report Says

Apple is looking to use AI and mood-tracking technology for an upcoming health coaching service that would go online in 2024.