Artificial Intelligence (AI)

Recovr Raises $1M To Scale AI-Powered Retention Software, Enter US Market

Recovr, an Australia-based, AI-powered member engagement platform, has raised approximately $1 million in seed funding.

Mindbody

Mindbody Adds New AI Marketing Tools, Including Personalized Outreach

Mindbody's new partnership with AI marketing platform Attentive allows brands to implement personalized outreach via SMS and email.

Personal Trainers Are Using AI, but Not ‘Blindly Embracing’ It, Report Finds

A new report from ISSA reveals how AI is changing personal training and how fitness coaches are responding.

man uses Tonal 2 machine
member exclusive

At-Home Lifters Are Gravitating Toward Shorter Workouts

Tonal’s 2025 State of Strength Report shows members prefer shorter, smarter workouts that still deliver results over long sessions.

Massage Envy Adds Aescape Robotic Massages, Testing Low-Labor Model

Massage Envy is bringing Aescape’s AI-driven robotic massage to select franchise locations, offering a human-free option.

Fitness App Market Gets $33B Projection, Driven by AI Personalization

Fitness apps are evolving fast, with AI coaching, wearable integration and social features driving a market projected to hit $33B by 2033.

Doctors Are Using AI To Identify Chronic Stress From CT Scans

Using a deep-learning artificial intelligence model, researchers have discovered a first-of-its-kind biomarker of chronic stress.

Yeti Boo holds a Kane shoe
member exclusive

‘Why Not Explore What’s Possible?’: How Kane Footwear Is Using AI Marketing

Kane Footwear has signed AI-generated character Yeti Boo to promote its new Revive AC shoe, showing how brands can use AI for storytelling.

Bevel Lands $10M To Expand Health App Uniting Wearables & AI

Bevel raises $10M from General Catalyst to expand its AI health platform that unites wearables with health data in one place.

Walla dashboard

Walla Adds $5M for AI-Powered Fitness Studio Performance Software

Walla leverages AI to help boutique fitness owners achieve profitability rather than just "track operations," its CEO says.