The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Now in its third year, Bandit's initiative offers resources and visibility to top-tier runners competing without traditional sponsorships.
Ty Haney has reclaimed her role and reassembled the original team to unveil a fresh take on the brand’s mission, set to launch August 4.
Represent has launched "247 Mission: Rivington," its first-ever fitness event, which takes place in the brand's hometown of Bolton.
Beyond Yoga debuts “Seek Beyond,” a new brand platform focused on movement, mindfulness, and community by Issa Rae.
Lululemon opens its first store in Italy on July 19 in Milan, expanding its European presence in the fashion-forward city.
Brands such as Sierra, Ross and Burlington are winning budget-conscious shoppers with value-driven styles. But that's not all they have going for them.
Buyco launches a sustainable activewear line made from recycled materials, featuring circular design and compostable packaging.
Kevin Hart's new 16-piece collection for Fabletics Men was designed with both training and daily life in mind.
Rhone CEO, Nate Checketts, spoke to Athletech News on building community, prioritizing mental fitness, and leading with intention.
Hologenix CEO Seth Casden talks to ATN about infrared tech, passive wellness and how Celliant is enhancing recovery, sleep and performance.
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