Seattle Strength & Performance Eyes 15 Lfocations by 2028 as Growth Accelerates

The self-funded strength training brand has more than doubled its membership since 2024 and is soon opening its seven Seattle-area location

Seattle Strength & Performance (SSP) is accelerating its expansion across the Seattle market, with the independently owned strength training brand targeting 15 locations by 2028.

SSP generated just under $2 million in the first half of 2026, putting it on pace for a roughly $4 million annual run rate this year, according to the operator. Membership is up 32% year over year, while profit has climbed by the same percentage.

SSP now counts more than 1,100 members across five open locations, up from roughly 600 members across three gyms in late 2024.

Two locations have opened over the past 12 months, and SSP has signed leases for two more, putting the company on track to reach seven gyms by the end of 2026. Its next opening, in Seattle’s Wedgwood neighborhood this September, will give SSP its first location in Northeast Seattle.

“SSP has grown far beyond what I imagined when we opened in 2020,” founder and CEO Chris Travis said. “Today, we have more than 1,100 members across five open locations and are on track for seven locations and a $4 million-plus run rate by the end of 2026.”

A Big Bet on Seattle’s Boutique Fitness Potential

Travis, a former Amazon product manager, founded SSP after leaving the tech giant in 2019 following burnout.

He set out to build a strength and conditioning concept modeled more closely on athletic coaching than traditional group fitness, but accessible to everyday consumers. SSP offers small-group, semi-private training centered on strength and functional movements, with individualized programming and one-on-one assessments for new members.

When ATN spoke with Travis in 2024, SSP operated three locations and was growing revenue and membership at a 50% to 60% annual clip. At the time, Travis said the company still had significant room to grow across Seattle’s neighborhood-based fitness market before considering expansion into other cities.

That strategy remains intact.

SSP now operates in Queen Anne, Phinney Ridge, West Seattle, Ballard and Mercer Island, with Wedgwood coming next. The company says it has two additional leases signed and plans to make five more hires this year after adding six full-time employees so far in 2026.

Unlike many fast-growing boutique concepts, SSP remains entirely company-owned rather than franchised, giving Travis and his team direct control over operations, coaching and culture as the footprint expands.

That approach extends to SSP’s workforce model. Most coaches are full-time employees, with salaries, fully covered health benefits, a 4% 401(k) match and three weeks of paid time off, according to the company. 

“Our goal is 15 locations across greater Seattle by 2028, while preserving the personal connection that made SSP special in the first place,” Travis said.

The company was also recently named to the 2026 Inc. 5000, ranking No. 983 nationally and No. 18 in Washington after posting 352% growth from 2022 to 2025. SSP expects another 40% to 50% growth this year.