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Les Mills CEO Clive Ormerod To Step Down
After six years with the global fitness giant, Ormerod is stepping down at the end of December to spend time […]
Les Mills Enters Mixed-Reality With Bodycombat for Meta Quest 3
Les Mills is taking its mixed martial arts experience to new heights with Quest 3 as the brand continues to […]
Les Mills Brings Fitness Classes to Samsung Smart TVs
Samsung says the collaboration builds on its efforts to promote health and fitness at home Couch potatoes may be a […]
Les Mills US CEO Sean Turner on Targeting ‘Generation Active’
Sean Turner tells Athletech News how Les Mills is cracking the code on “Generation Active,” the gym-happy group between ages […]
High-Tech Textiles: Adidas & Rheon Labs Partner to Unveil Techfit Control Apparel Collection
All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail […]
For Fitness Brands, Authentic Events Are the Next Growth Channel
Athletech News caught up with Events.com co-founders Stephen Partridge and Mitch Thrower to learn what events are resonating with consumers […]
Hometown Hype: The Vitamin Shoppe’s Experiential Retail Strategy Is a Sign of the Times
Taking a cue from top fitness and wellness brands, The Vitamin Shoppe is creating memorable shopping experiences while giving sports […]
Nike Launches 2025 After Dark Tour for Women Runners
The nighttime women’s race series will light up six cities in the first half of the year Forget charcuterie boards […]
The HIIT Revolution? Fitness Modality Tapped for Serious Growth
Yoga, Pilates and Barre currently dominate the boutique fitness market but HIIT is projected to gain ground by 2029 Those […]
The Fitness & Wellness Trends To Watch in 2024
ATN analyzes the storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of […]