ATN Week in Review: Boutique Fitness Brands Push To Get More Men Involved
Pvolve’s decision to launch a men’s fitness class could speak to a larger trend to come in boutique fitness.
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By the Numbers
In Partnership with Xplor Mariana Tek
The number of studios that offer Pilates has grown 27% in the last four years, and 43% of all Pilates customers are Gen Z, according to Mariana Tek’s 2026 Pilates Trends Report.”
Product Spotlight
In Partnership with Kineon
Lightweight, portable, and hands-free, MOVE+ integrates seamlessly into busy routines. Use code ATN10 for 10% off.
Member Exclusive: ATN Pro
Wellness Tech Brands Make New Investments in Women’s Health
March Theme: Build a Better Facility
Featured Stories
The Tool That Removes One of Fitness’s Most Overlooked Growth Barriers
OfferingTree has a new website assistant eliminates one of the biggest challenges for fitness studios and their digital approach to business
Quiet the Noise: Inside MADabolic’s Focus-First Philosophy
Programming, environment and culture intentionally designed to quiet distraction – rather than create it. In an era defined by constant
Jaxson Dart Stepped Out in a Custom Suit by Alo for the NFL Honors
The New York Giants quarterback sported a custom espresso-toned suit by Alo – see what else he loves from the luxe activewear brand.
TeamUp’s AI Business Advisor Turns Data into Decisions
New AI-powered reporting translates raw studio data into actionable growth strategies, helping fitness operators identify revenue opportunities, reduce churn and
Pvolve Launches Its First-Ever Men’s Fitness Class
Pvolve, a top boutique fitness brand known for its female-focused workouts, is making a push to get more men involved.
Americans Are Still Reluctant To Trust AI for Health Advice
A Gallup survey reveals that the majority of Americans remain loyal to doctors and other medical professionals over AI tools, although Gen Z might be changing that dynamic.
Fitura, a Franchising Platform for Padel, Pilates & Recovery, Launches With $20M Valuation
Fitura Brands, backed by founder and CEO James Hurlock, raised an initial financing round at a $20 million pre-money valuation.
Life Fitness, Merrithew Strike Exclusive Pilates Distribution Deal
The new partnership makes Life Fitness / Hammer Strength the sole distributor of Merrithew’s Pilates equipment in the U.S.
‘YPO for Your Health’: Aescape Founder Launches $75K Healthspan Program
Aescape founder Eric Litman is launching Healthspanners, a $25,000-a-year, three-year clinically supervised longevity program.
Villa Sport Deepens Houston Push With Memorial Athletic Club Acquisition
Villa Sport now operates four health clubs and fitness facilities in Houston and 19 overall, with a significant presence in the western U.S.
Racquet 360 Closes $9M Round To Expand Padel in the US
Racquet 360 has closed a $9 million round and projects 300% revenue growth as racket sports, especially padel, gain ground in the U.S.
Weighted Vests Show Promise as a Fitness Tool for Older Adults
New research found that wearing a weighted vest offers protective benefits against muscle and bone loss, as long as you’re moving while wearing one.
