The Anti–Resolution Play? Top Fitness Brands Target Quitter’s Day in Creative Ways
As New Year’s motivation fades and gyms thin out, fitness brands are meeting consumers on Quitter’s Day with support and long-term habit building.
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The Surging Femtech Sector Is Racing Toward a $267B Future
By the Numbers
52% of U.S. adults say they’d like to lose weight. Yet, only 26% report that they’re seriously trying to do so, according to new Gallup data.
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The Surging Femtech Sector Is Racing Toward a $267B Future
Inside Nashville’s Booming Boutique Fitness Scene
December Theme: 2026 Equipment Forecast
Featured Stories
How Daxko Drives Results as a Member Experience Multiplier
The software company is redefining how franchise operators connect with members, blending technology, trust and personalization into lasting growth. Many
Kourtney Kardashian Barker’s Lemme Joins the Creatine Craze with New Gummies for Women
Kourtney Kardashian Barker’s Lemme supplements brand will release creatine monohydrate gummies for women – here’s when it arrives online.
How Pvolve Is Redefining Boutique Fitness Through Science, Sustainability and Scalability
For members, it’s a smarter way to move. For franchisees, it’s a smarter way to grow. Pvolve brings purpose and
Franchisee Spotlight: Bodybar Pilates in Shadow Creek, Texas
Valencia Hagos built a team and a pilates business that thrives on a collective commitment to Bodybar’s brand vision
ACE Launches Sleep Coaching Course for Fitness Professionals
The American Council on Exercise (ACE) has developed the Sleep & Recovery Coach Course in collaboration with Nick Lambe, known as “the online sleep coach.”
ChatGPT Health Debuts With Peloton, Weight Watchers as Early Partners
ChatGPT Health is launching with partners like Peloton and Weight Watchers, pulling fitness and medical data into one AI experience.
The 10 Healthiest US Cities in 2026, According to Mindbody’s New Rankings
Fitness and wellness software giant Mindbody ranked America’s 25 biggest cities based on physical and mental health behaviors.
F45 Expands Wellness Strategy With Joi + Blokes Deal
F45 Training is expanding into diagnostics and personalized supplements through a new partnership with Joi + Blokes.
Target Is Adding More Wellness Products as Big Retail Shifts Its Focus
Target is expanding its wellness footprint by 30%, it announced. Other retailers, like Walmart and Costco, have made similar moves
