Fitness Ladder Taps Hilary Duff as Face of New Strength Training Campaign Hilary Duff is fronting Ladder’s new campaign, joining the strength training app as it courts women rethinking cardio-first fitness routines. Tech Why Apple Is Betting Big on the London Marathon, Running Events partnership Building a Connected Fitness Business Wellness Fashion Vet Kelly Helfman Launches Women’s Wellness Summit in LA Inside SHA’s Vision for Longevity: Why the Future of Health Is Personalized, Preventative & Regenerative member exclusive ATN Week in Review: Gyms Embrace AI Personal Training Fitness Genesis Health Clubs Acquires Nine Fitness Clubs, Enters New Mexico Market Latest News Wellness Private Equity-Backed Climatic Launches Inhalable Lung Health Device Fitness Playlist Launches Software Platform for Multi-Brand Fitness Franchises Finance Osteoboost Raises $8M To Scale Wearable Targeting Bone Loss in Women Fitness Club Pilates Signs Biggest Multi-Unit Deal in Xponential History Fitness Hyrox Is Bringing Its Youth Racing Series to the US Fashion Lululemon Launches E-Commerce Site in Mexico By the Numbers In Partnership with FitGrid Top Pilates studios converted leads at 71% in February. Average studios sat at 48%. That gap is growing. See what’s driving the difference. Read the full data dive here. Product Spotlight In Partnership with TECHNOGYM TECHNOGYM Checkup is a full-body AI assessment that tests your fitness and calculates your Wellness Age. Discover more. Reports 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness About this report The fitness and wellness industry is growing as consumers invest more time, money and attention into their… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness About this report Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth About this report Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready… Download Report Fitness Center Reimagined: The Evolution of Gyms, Wellness Tourism & Real Estate About this report Fitness is evolving, from traditional gyms and boutique studios to hotels and high-tech wellness clubs. Across the… Download Report Member Exclusive: ATN Pro member exclusive ATN Week in Review: Gyms Embrace AI Personal Training member exclusive ATN Insights: For HIIT Studios, Community Drives Retention Better Than Anything Else member exclusive ATN Week in Review: The ‘Membership Mill’ Gym Model Is Dying as Engagement Soars member exclusive Luxury High-Rises Level Up Their Fitness Amenities April Theme: Social Fitness Revolution Industry News Crunch Gyms Lean Into Hybrid Competitions Industry News Rogue Invitational Taps R.A.D. as Official Footwear Partner Fitness Peloton Taps Hudson Williams for New Ad Campaign, Doubling Down on Cultural Relevance Fitness The Athletic Clubs Lands Lululemon Collab, Expands to 7 NYC Locations Featured Stories Fitness The Best Gifts for Golfers of All Ages & Skill Levels We’ve rounded up the best gifts for golfers who love style, tech, music, including finds under $50, $100, $500 and $1,000. Reviews The Best Cookware and Home Appliances for Eating Healthy at Home Whether you’re minimizing microplastics exposure or want to fry less, these non-toxic kitchen appliances & gear make healthy eating easy. partnership The Retention Crisis Hidden in Plain Sight: Where Enterprise Fitness Chains are Losing Ground As member acquisition costs rise and churn compounds, enterprise operators are discovering that their biggest growth challenge isn’t marketing — Tech Vida Health, Oura Partner on Continuous Metabolic Care as Smart Ring Maker Expands Clinical & AI Ambition As Oura pushes beyond consumer wearables into gesture tech, clinical integrations and enterprise partnerships, its latest collaboration with Vida Health signals a broader shift toward continuous, data-driven care. Fitness Zumba Turns 25 With Times Square Celebration on International Day of Dance Zumba celebrates its 25th anniversary with a free, high-energy dance fitness event in Times Square on April 29. Fitness Home Fitness to Dominate $18.4B Equipment Market Through 2033, Per Report Home fitness consumers will drive the $18.4 billion global fitness equipment market through 2033, per a new Allied Market Research report. Nutrition Gatorade Undergoes Rebrand, Plans to Remove All Artificial Colors From Products Gatorade is betting on the burgeoning better-for-you beverage market as it transforms its products in an attempt to bring hydration to a wider consumer audience. Fitness Life Time Scales SpiroFit VO2 Max Testing to North American Clubs Life Time is rolling out SpiroFit VO₂ max and metabolic testing across its North American clubs following a pilot. Longevity Bryan Johnson Joins Biomarker Testing Boom With $365 Platform, Challenging Function Health Bryan Johnson’s Blueprint launches a $365-a-year biomarker testing platform, matching Function Health’s price as DTC testing heats up. Industry News Hyrox Adds Les Mills as Official Group Training Program Partner Hyrox is adding Les Mills as official group training program partner. The fitness brands are uniting to highlight community and build exclusive training programs. Fitness Business From Member Retention to Weak Engagement: 5 Marketing Mistakes That Are Destroying Your Profit Whether you’re driving gym memberships or selling supplements online, these five missteps—from flawed attribution to weak creative—are quietly eroding margins and limiting growth Fitness Whoop Continues Targeted Blood Testing Push With New Specialized Panels Whoop’s $299 blood-testing panels deepen the company’s push into clinical-grade insights, building on its Advanced Labs platform and broader ambitions in continuous, personalized care. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant Fitness Business CEO Corner: Shoot 360’s Craig Moody on Basketball’s Tech Revolution Wellness CEO Corner: Athletic Brewing’s Bill Shufelt on Reimagining NA Beer Fitness Business CEO Corner: Ergatta’s Tom Aulet on the Power of Gamified Fitness Data & Insights Wellness Hotels Are Becoming Local Wellness Hubs as ‘Daycation’ Demand Surges Fitness Business Basic-Fit Data Breach Exposes Details of a Million Gym Members Wellness There’s Still a Big Untapped Market for GLP-1s, Report Finds Fitness US Gym Memberships, Visits Hit All-Time Highs Franchise Corner Case Studies Franchisee Spotlight: Workout Anytime in Knoxville, Tennessee Case Studies Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte Case Studies Franchisee Spotlight: Body Fit Training (BFT) in Little Italy, San Diego Case Studies Franchisee Spotlight: SweatHouz in Columbus, Ohio Reviews Reviews The Best Cookware and Home Appliances for Eating Healthy at Home Reviews The Best Fitness Trackers & Smartwatches, From Screen-Free Powerhouses to Stylish Wearables Reviews The Best Supplements for Strength Training Reviews How HigherDose’s Red Light Showerhead Filter Turns Your Daily Rinse Into a Recovery Ritual Videos The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
