Workshoppe, a New Concept, Looks To Challenge NYC’s Luxury Gym Elite
Workshoppe is shaking up NYC’s luxury gym scene with sub-$200 pricing, nightclub vibes and an old-school training ethos.
Latest News
Solidcore’s Secret Weapon? Leaders Who Didn’t Come From Fitness
By the Numbers
Fitness and wellness startups raised $2 billion across 44 deals in 2025, moving from the eighth-most funded digital health category last year to third, per Rock Health.
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Solidcore’s Secret Weapon? Leaders Who Didn’t Come From Fitness
December Theme: 2026 Equipment Forecast
Featured Stories
Tom Brady Takes Role at Medical Weight Loss Brand in Latest Wellness Move
Tom Brady has been named chief wellness officer at eMed, a digital health startup offering clinically supervised GLP-1 care.
JETSET Pilates Franchisee Shows Community Powers Performance
Nicole Di Leo’s thriving studios prove that thoughtful service, local partnerships and a strong brand culture drive more than just loyalty
CES 2026: Withings’ New Body Scan 2 Delivers Deeper Insights on Heart Health & More
The wellness tech company unveiled the new Body Scan 2, which offers even more comprehensive insights on cardiovascular health, cellular energy and more.
Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
Sebastien Lagree joins the ATN podcast to explain what makes his high-intensity, low-impact take on fitness different from the rest.
ClassPass Parent Co. Playlist To Merge With EGYM in $7.5B Deal
EGYM and Playlist have merged in a mega deal valuing the combined company at $7.5 billion, with $785 million in fresh funding.
Beyond Meat Shakes Up Strategy in Protein Drink Play
Beyond Meat is expanding beyond the plant-based meat-substitute category and entering beverages in a major product shakeup.
UFC GYM Proves Selling Access Is No Longer Enough in Fitness
The brand’s combat-inspired programming shows how progression, accountability and coaching are driving retention and global expansion
The Future of Retention Is Personal — and Built on AI
The next era of retention isn’t reactive — it’s predictive. Inside the AI-driven shift reshaping how gyms engage and retain
Investors Are Pouring Money Into Wellness Startups, Especially Wearables
Fitness and wellness climbed to the third-most funded digital health category in 2025, fueled by investor demand for measurable health data.
