F45 Launches Its Own Fitness Competition With Red Bull as Partner
F45 Training is a key Hyrox partner, but it will also hold its own fitness event: Peak500, a 30-minute competition affiliated with Red Bull.
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By the Numbers
In Partnership with Xplor Mariana Tek
The number of studios that offer Pilates has grown 27% in the last four years, and 43% of all Pilates customers are Gen Z, according to Mariana Tek’s 2026 Pilates Trends Report.”
Product Spotlight
In Partnership with Kineon
Lightweight, portable, and hands-free, MOVE+ integrates seamlessly into busy routines. Use code ATN10 for 10% off.
Member Exclusive: ATN Pro
Wellness Tech Brands Make New Investments in Women’s Health
March Theme: Build a Better Facility
Featured Stories
Sauna Culture Keeps Growing in US With Iron Mountain’s New Summit
Sauna culture and contrast therapy continue gaining traction across the U.S., with Iron Mountain Hot Springs the latest to capitalize on the trend.
Have a Chase Credit Card? You Can Get a Free Whoop Membership
The pro athlete-loved wearable brand is offering its Life membership for free through a limited-time promo for Chase Sapphire cardmembers.
Quiet the Noise: Inside MADabolic’s Focus-First Philosophy
Programming, environment and culture intentionally designed to quiet distraction – rather than create it. In an era defined by constant
24 Hour Fitness Touts $100M in Club Upgrades, More To Come
With founder Mark Mastrov back in charge, 24 Hour Fitness rolling out updates including Pilates classes, more recovery offerings and new strength equipment.
Nike Brings Back After Dark Tour Amid Women’s Running Boom
Nike is bringing its After Dark Tour back for the second year in a row, staging women’s-only races in seven key cities across the globe.
Jaxson Dart Stepped Out in a Custom Suit by Alo for the NFL Honors
The New York Giants quarterback sported a custom espresso-toned suit by Alo – see what else he loves from the luxe activewear brand.
TeamUp’s AI Business Advisor Turns Data into Decisions
New AI-powered reporting translates raw studio data into actionable growth strategies, helping fitness operators identify revenue opportunities, reduce churn and
Equipment, Fit Tech Brands Unveil HFA Show 2026 Plans
These are a few of the big fitness equipment and technology launches you can expect to see at the upcoming HFA Show in San Diego
Pvolve Launches Its First-Ever Men’s Fitness Class
Pvolve, a top boutique fitness brand known for its female-focused workouts, is making a push to get more men involved.
Longtime Xponential Fitness CFO Leaves Company
John Meloun has left Xponential after an eight-year stint as chief financial officer. Robert Julian, a former Callaway Golf exec, will serve as interim CFO.
David Protein Faces Lawsuit Over Calorie Mislabeling Allegations
David asserts the class-action claims are unfounded, saying it stands by its claim that its protein bars contain only 150 calories.
Americans Are Still Reluctant To Trust AI for Health Advice
A Gallup survey reveals that the majority of Americans remain loyal to doctors and other medical professionals over AI tools, although Gen Z might be changing that dynamic.
