Equipment, Fit Tech Brands Unveil HFA Show 2026 Plans
These are a few of the big fitness equipment and technology launches you can expect to see at the upcoming HFA Show in San Diego
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Wellness Tech Brands Make New Investments in Women’s Health
By the Numbers
In Partnership with Xplor Mariana Tek
The number of studios that offer Pilates has grown 27% in the last four years, and 43% of all Pilates customers are Gen Z, according to Mariana Tek’s 2026 Pilates Trends Report.”
Product Spotlight
In Partnership with Kineon
Lightweight, portable, and hands-free, MOVE+ integrates seamlessly into busy routines. Use code ATN10 for 10% off.
Member Exclusive: ATN Pro
Wellness Tech Brands Make New Investments in Women’s Health
Wellness Is Already Conquering Your Hotel Room — Your Flight Is Next
March Theme: Build a Better Facility
Featured Stories
From Campaigns to Systems: The Shift Redefining Fitness Marketing in 2026
Modern fitness growth is limited by execution, not demand. Brightside Marketing provides actionable strategies to address client acquisition.
Hyperice Launches Smallest, Least-Expensive Massage Device Yet
Hyperice’s new ultra-compact Hypervolt Go 3 costs just $149, delivers four hours of battery life and features five adjustable speed settings.
ClassPass Unveils Top Gyms, Studios & Fitness Instructors
ClassPass has revealed the winners of its Best of ClassPass 2025 Awards, highlighting top boutique studios, instructors, gyms and wellness businesses.
We Tried Cross-Country Skiing-Inspired Workouts from Denmark at Nrthrn Strong’s First U.S. Studio
The Copenhagen-born fitness studio has opened its first U.S. outpost – here’s what it’s like trying the cross-country skiing-inspired workouts in NYC.
Former Barry’s Exec Has Big Plans for Yoga Joint
Former Barry’s exec Adam Shane is bringing Yoga Joint’s infrared heated strength-and-yoga concept to New York City, with 15 locations planned.
Consumers Are On Board With the Functional Drink Revolution
New EY research shows consumers increasingly prioritizing clean ingredients, functional benefits and lower sugar in their beverage purchases.
The Best Recovery Products for Marathon Season, From Massage Guns to Electrolytes
From massagers and electrolytes, we’ve rounded up the best marathon recovery products for runners for post-race pain relief at home and beyond.
Hims & Hers, Novo Nordisk Reunite in GLP-1 Deal Weeks After Lawsuit
Hims & Hers and Novo Nordisk are partners again, just weeks after Novo sued the telehealth giant for selling compounded GLP-1s.
LA Marathon Becomes a Hotspot for Brand Activations as Run Clubs Surge
Brands like adidas, Asics and Zappos hosted events surrounding the Los Angeles Marathon as the race grows in popularity.
Closing the ‘Bedtime Gap’ Could Be the Next Wave in Sleep Tech
Americans are highly inconsistent with what time they fall asleep each night, a phenomenon known as the “bedtime gap,” according to a new report.
The Best Deals on Mattresses, Smart Gadgets & More to Shop During Sleep Awareness Week
We’ve rounded up the best Sleep Week sales on organic mattresses, bedding, smart sleep tech, supplements and more.
Kane’s Newest Shoe Lets Eco-Conscious Athletes Slip Easier Into Recovery Mode
The NFL-loved recovery footwear brand has debuted a new open-back style of its bestselling bio-based foam shoes.
