From Workout Cruises to Destination Races, Fitness Travel Is on the Rise
“Sweat Jetting,” a phenomenon where travelers book trips around race weekends and athletic experiences, is growing fast, per Tripadvisor.
ATN Week in Review: What’s Next for the Longevity Movement?
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The fast-growing Pvolve aims to have 50 studios open in North America by the end of 2026, which would mark a 56% year-over-year increase from 32 locations today.
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Recovery Is the New Après-Ski at Luxury Winter Resorts
ATN Week in Review: What’s Next for the Longevity Movement?
February Theme: Trade Show Season Preview
Featured Stories
Getting Started with Longevity: New Technology for Fitness Providers
How measuring movement health with Kinotek enables fitness businesses to unlock longevity-related revenue in multiple ways
I Tried Tovala, a Smart-Oven Meal Subscription Designed for Busy Weeks
As winter takes its toll, we break down whether Tovala’s smart-oven meal service can take the pressure off (and elevate) weeknight dinners.
Aston Martin F1 Taps Eight Sleep for Recovery Optimization
The sleep tech company will support driver and team recovery; Eight Sleep branding will also be seen on Aston Martin Aramco Formula One cars.
Why Instructor Education Is the Real Growth Engine Behind Pilates
With the continued expansion of Pilates, instructor education is what keeps quality consistent and brands credible. Through STOTT PILATES®, Merrithew®
Stanford Grads Launch Continuous Hormone-Monitoring Wearable for Women
Clair’s non-invasive wearable continuously tracks key hormones in real time, signaling a broader shift toward women-first health tech in fitness and wellness.
Apple Is Scaling Back Its AI Health Coach Plans, Per Report
Apple is reportedly shelving its standalone “Health+” service, instead folding tools into Apple Health as competition in wearables and AI-driven wellness intensifies.
Stakt Sees Success With First-Ever Wellness Pop-Up Event
Stakt translated its community from product to physical space with the debut of Stakt Studio, a two-day wellness pop-up held in New York City.
Super Bowl Advertisers Are Playing Offense on Wellness
This year’s Super Bowl LX ad slate shows just how much has changed in the conversation around health and wellness.
Trubar Sells for $173M Amid Protein Bar Boom
Trubar’s $173 million deal marks the latest acquisition in the protein gold rush, and seemingly everyone wants in.
