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Kinotek wearable shows longevity

Getting Started with Longevity: New Technology for Fitness Providers

How measuring movement health with Kinotek enables fitness businesses to unlock longevity-related revenue in multiple ways

I Tried Tovala, a Smart-Oven Meal Subscription Designed for Busy Weeks

As winter takes its toll, we break down whether Tovala’s smart-oven meal service can take the pressure off (and elevate) weeknight dinners.

Aston Martin F1 car

Aston Martin F1 Taps Eight Sleep for Recovery Optimization

The sleep tech company will support driver and team recovery; Eight Sleep branding will also be seen on Aston Martin Aramco Formula One cars.

Merrithew

Why Instructor Education Is the Real Growth Engine Behind Pilates

With the continued expansion of Pilates, instructor education is what keeps quality consistent and brands credible. Through STOTT PILATES®, Merrithew®

Stanford Grads Launch Continuous Hormone-Monitoring Wearable for Women

Clair’s non-invasive wearable continuously tracks key hormones in real time, signaling a broader shift toward women-first health tech in fitness and wellness.

Apple Watch on a person's wrist

Apple Is Scaling Back Its AI Health Coach Plans, Per Report

Apple is reportedly shelving its standalone “Health+” service, instead folding tools into Apple Health as competition in wearables and AI-driven wellness intensifies.

Stakt Sees Success With First-Ever Wellness Pop-Up Event

Stakt translated its community from product to physical space with the debut of Stakt Studio, a two-day wellness pop-up held in New York City.

Super Bowl Advertisers Are Playing Offense on Wellness

This year’s Super Bowl LX ad slate shows just how much has changed in the conversation around health and wellness.

Trubar Sells for $173M Amid Protein Bar Boom

Trubar’s $173 million deal marks the latest acquisition in the protein gold rush, and seemingly everyone wants in.

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