Solidcore’s Secret Weapon? Leaders Who Didn’t Come From Fitness
Led by former software engineer Shane McCarthy, boutique fitness giant Solidcore has embraced storytelling and outside-the-box thinking in its marketing and digital strategy.
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By the Numbers
Fitness and wellness startups raised $2 billion across 44 deals in 2025, moving from the eighth-most funded digital health category last year to third, per Rock Health.
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Solidcore’s Secret Weapon? Leaders Who Didn’t Come From Fitness
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JETSET Pilates Franchisee Shows Community Powers Performance
Nicole Di Leo’s thriving studios prove that thoughtful service, local partnerships and a strong brand culture drive more than just loyalty
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The wellness tech company unveiled the new Body Scan 2, which offers even more comprehensive insights on cardiovascular health, cellular energy and more.
Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
Sebastien Lagree joins the ATN podcast to explain what makes his high-intensity, low-impact take on fitness different from the rest.
UFC GYM Proves Selling Access Is No Longer Enough in Fitness
The brand’s combat-inspired programming shows how progression, accountability and coaching are driving retention and global expansion
The Future of Retention Is Personal — and Built on AI
The next era of retention isn’t reactive — it’s predictive. Inside the AI-driven shift reshaping how gyms engage and retain
Fitness World Canada Eyes Major Expansion, Franchising After $50M Investment
Low-price gym operator Fitness World Canada is pouring $50 million into accelerating its growth, including its first-ever franchise program.
I Tried the Nike x Hyperice Hyperboot. Here’s What It’s Actually Like
The Nike x Hyperice Hyperboot promises mobile recovery, with heat and compression built into a wearable boot. But is it genuinely useful or overkill?
Meta Pulls Plug on Supernatural as AI Takes Priority Over VR Fitness
Meta has halted new content for Supernatural amid layoffs, leaving loyal users questioning the future of VR fitness.
Arnold Schwarzenegger Partners With Momentous To Launch Supplement Stack
Momentous and Arnold Schwarzenegger launched The Arnold Stack, a 3-product lineup focused on protein, creatine & vitamin D3 – here’s when to buy online.
