The Next Race in Wearable Tech Is for Your Brain
Neurotech startups think your brain deserves a wearable, too. Investors are on board, investing in brands including Mave, Neurable and Somnee.
HFA 2026: These Products Took Over the Show Floor
Latest News
By the Numbers
In Partnership with ClassPass
The average fitness studio directly fills only 37% of their total capacity, leaving a massive untapped opportunity for growth. See how businesses are turning empty spots into incremental revenue.
Product Spotlight
In Partnership with Kineon
Lightweight, portable, and hands-free, MOVE+ integrates seamlessly into busy routines. Use code ATN10 for 10% off.
Member Exclusive: ATN Pro
HFA 2026: These Products Took Over the Show Floor
The HVLP 3.0 Era Is Here, Top Gym Operators Say
HFA Show 2026: The Fitness Industry Is Getting Smarter
March Theme: Build a Better Facility
Featured Stories
Luxury Wellness Has Entered a New Holistic, Outcomes-Oriented Phase
What global luxury resorts are getting right as wellness moves from indulgence to infrastructure. Indulgent experiences and elevated amenities no
Forget the Rack — Activewear’s Hottest Sales Floor Is Becoming a Livestream
As livestream commerce gains ground in the U.S., one platform reports that its athleisure sales have climbed nearly 30% in six months.
10X Health Taps Life Time Veteran Jeff Zwiefel as New President
10X Health has named former Life Time exec Jeff Zwiefel as its new president and COO as it eyes expansion for its longevity clinics.
Fitstop Launches Global Fitness Competition Coming to Top Cities
Boutique operator Fitstop is expanding beyond the studio with Global Games, leaning into the boom of Hyrox-style competitive fitness events.
Top Pilates Brands Are Shining While Average Studios Slip
Exclusive benchmarking data on the hot Pilates modality shows what’s giving leaders in the field a leg up on member retention.
David Protein Leans Into Calorie Controversy With ‘Mean Girls’ Spoof
David is having some fun while directly disputing a lawsuit that alleges its protein bars contain 80% more calories and 400% more fat than labeled.
Ultrahuman Can Sell in US Market Again Following ITC Resolution
Ultrahuman is officially back in the U.S., marking its return after a period of disruption tied to an International Trade Commission (ITC) import ban.
AI-Powered Body Composition Scans Are Here – Can They Actually Monitor Health Risk?
AI-powered body composition scans are making it easier to track body fat percentage, but medical experts are skeptical of their effectiveness.
YVO Adds to Exec Team, Eyes Emerging Market for Women’s Bone Health
YVO, which makes women’s weighted vests that come bundled with DEXA scans, has added marketing vet Chiara Moore as its co-founder and COO.
JetSet Pilates Strikes Deals To Expand in Chicago, Boston
JetSet Pilates is adding as many as 30 locations across the greater Chicago and Boston areas as it continues its nationwide expansion.
Danone To Buy Celebrity-Backed UK Protein Drinks Maker Huel
Huel sells ready-to-eat drinks that are fortified with essential nutrients including protein, fat and carbohydrates; the deal is worth a reported $1.1 billion.
Tension Opens as a Women’s-Only Strength Gym Amid Female Lifting Surge
Opening in Brooklyn’s Williamsburg neighborhood, Tension aims to make weightlifting more accessible, safe and community-driven for women.
