Why Golf Clubs Are Investing in Wellness Tech & Racket Sports
Fitness, recovery and racket sports took center stage at the PGA Show, signaling how private clubs are adapting to changing consumer preferences.
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By the Numbers
In Partnership with Xplor Mariana Tek
The number of studios that offer Pilates has grown 27% in the last four years, and 43% of all Pilates customers are Gen Z, according to Mariana Tek’s 2026 Pilates Trends Report.”
Product Spotlight
In Partnership with Noom
Low-dose GLP-1, built for sustainable success. Get Started.
Member Exclusive: ATN Pro
ATN Weekly: Gyms Are Riding the GLP-1 Wave
To Reach Female Fitness Consumers, Personalization Is Key, Execs Say
March Theme: Build a Better Facility
Featured Stories
Why Combat Sports Are Fitness’ Most Promising Vertical
UFC GYM is bullish on growth in the sector as more people recognize the mental and physical benefits of activities like boxing and Jiu-Jitsu
This $250 Smart Alarm Clock Was One Of Our Top CES 2026 Finds – Can It Really Help Us Sleep Better?
After discovering the Dreamie sleep companion at CES 2026, we tested the smart alarm clock for about a month – read our honest review here.
The Only Running Apparel and Shoes You’ll Need for Long Distance Training This Year
We’ve logged thousands of miles testing the best running shoes, apparel, belts and more gear – these are our favorites for marathons and more.
Stanford’s First Consumer Health Conference Tackles Longevity, Wearables & the Future of Preventive Care
Stanford’s sold-out event mapped the science and business models required to move preventive health beyond its early-adopter phase and into mass adoption.
Longevity Moves From Amenity to Business Model — What FIBO Reveals About Hospitality’s Evolution
With longevity projected to become a multi-trillion-dollar economy, FIBO underscores its growing role in hospitality’s business model
MyFitnessPal Acquires Rival AI Nutrition-Tracking App
MyFitnessPal has acquired Cal AI, a nutrition tracking app built by Forbes “30 Under 30” entrepreneurs that generated $40 million in sales.
A Massive Wellness Real Estate Project Is Coming to Miami’s Biscayne Bay
Developer Continuum Company is turning 1.5 acres of submerged Biscayne Bay land into a blue-space wellness concept.
Alo Partners With Female-Owned Fitness Studios for Women’s Day Activation
To celebrate International Women’s Day, Alo is hosting classes at over 100 female-owned fitness studios across nine different countries.
MoonBrew’s Melatonin-Free Sleep Drink Now Comes With a Gut Health Boost
The superfood-powered supplements company adds prebiotic fiber to its mix of sleep-supporting magnesium, L-theanine and more.
Marine Nutrition Startup Raises $13M for Functional Seaweed Drinks
Aqua Theon has landed funding for its OoMee drink line as investors dive into marine nutrition as an emerging wellness category.
A Franchisee Ethos Built for the Long Game
How Tony Hartl turned endurance, ownership, and patience into one of Crunch’s most durable franchise groups
UBX Pilots Traditional Gym Model Inside a Boutique Fitness Studio
Boxing and strength franchise UBX is launching a hybrid boutique fitness and big-box gym add-on for members and franchisees.
