From Workout Cruises to Destination Races, Fitness Travel Is on the Rise
“Sweat Jetting,” a phenomenon where travelers book trips around race weekends and athletic experiences, is growing fast, per Tripadvisor.
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By the Numbers
The fast-growing Pvolve aims to have 50 studios open in North America by the end of 2026, which would mark a 56% year-over-year increase from 32 locations today.
Product Spotlight
In Partnership with Bon Charge
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Member Exclusive: ATN Pro
Recovery Is the New Après-Ski at Luxury Winter Resorts
ATN Week in Review: What’s Next for the Longevity Movement?
February Theme: Trade Show Season Preview
Featured Stories
I Tried Tovala, a Smart-Oven Meal Subscription Designed for Busy Weeks
As winter takes its toll, we break down whether Tovala’s smart-oven meal service can take the pressure off (and elevate) weeknight dinners.
Somnee’s AI Sleep Headband Takes Top Prize at NFLPA Pitch Day
Somnee was named winner of the NFL Players Association’s 10th annual Pitch Day, following in the footsteps of brands like Whoop.
Hyatt’s Exhale Spa, Salt Fitness Revamp Wellness Club Inside Loews Atlanta Hotel
The co-branded space features a reformer Pilates studio, Technogym equipment, a full spa and recovery modalities.
Prime IV Hydration & Wellness Tops 200 Locations, $100M in Revenue
Prime IV Hydration & Wellness added 53 locations in 2025 and enters this year with expansion on the roadmap as IV-therapy demand grows.
Weight Watchers Adds Pvolve Fitness Classes in GLP-1 Support Play
Weight Watchers is the latest telehealth company to bundle pharma and fitness, a model that’s quickly becoming the industry standard.
Bon Charge on Why 10–20 Minutes Beats An Hour in Wellness
In some cases, less is more. That’s true of consistent micro-recovery sessions that are easy, approachable and effective
Aston Martin F1 Taps Eight Sleep for Recovery Optimization
The sleep tech company will support driver and team recovery; Eight Sleep branding will also be seen on Aston Martin Aramco Formula One cars.
Why Instructor Education Is the Real Growth Engine Behind Pilates
With the continued expansion of Pilates, instructor education is what keeps quality consistent and brands credible. Through STOTT PILATES®, Merrithew®
Stanford Grads Launch Continuous Hormone-Monitoring Wearable for Women
Clair’s non-invasive wearable continuously tracks key hormones in real time, signaling a broader shift toward women-first health tech in fitness and wellness.
