Fitness Solidcore Launches Innovation Lab, Tests Heated Mat Format Solidcore is piloting a new conditioning format at its Navy Yard studio, testing whether there’s room to grow beyond the reformer. member exclusive ATN Weekly: The ‘Membership Mill’ Gym Model Is Dying as Engagement Soars partnership RiminiWellness 2026: Celebrating 20 Years as Europe’s Global Hub for Fitness, Innovation and Well-Being Tech New App Puts AI Versions of Popular Doctors In Your Pocket Wellness There’s Still a Big Untapped Market for GLP-1s, Report Finds Equipment Matrix Fitness Renews ILHA Deal, Adds Onyx to Four Seasons London Finance Function Acquires At-Home Blood Testing Startup Getlabs Latest News Fitness Basic-Fit Data Breach Exposes Details of a Million Gym Members Fitness Les Mills Turns Fitness Instructor Search Into YouTube Docuseries Fitness Business Vasa Fitness Unveils AI-Powered Personal Training App Fitness NYSC Adds AI Coaching in Retention Play Finance Fitness and Health App MyFitnessPal Explores Sale, Sources Say Fitness UFC Gym Punches Into Spain, Converting Cristiano Ronaldo’s CR7 Gyms By the Numbers In Partnership with ABC Fitness The average gym will lose 1/3 of its members every year. But members who visit at least 4 times per month will stay 7 months longer than those with fewer visits, according to ABC Fitness. Reports Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness About this report Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth About this report Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready… Download Report Fitness Center Reimagined: The Evolution of Gyms, Wellness Tourism & Real Estate About this report Fitness is evolving, from traditional gyms and boutique studios to hotels and high-tech wellness clubs. Across the… Download Report Technology & Innovation Outlook 2025 About this report AI isn’t just coming for fitness and wellness — it’s already here. The question is: who’s ready… Download Report Member Exclusive: ATN Pro member exclusive ATN Weekly: The ‘Membership Mill’ Gym Model Is Dying as Engagement Soars member exclusive Luxury High-Rises Level Up Their Fitness Amenities member exclusive ATN Weekly: The Nike Studios Fiasco Is a Black Eye for Boutique Fitness member exclusive The Fitness Market Is Booming, Especially for Low-Price Gyms, Investors Say April Theme: Social Fitness Revolution Fitness The Athletic Clubs Lands Lululemon Collab, Expands to 7 NYC Locations Wellness New York’s First Alcohol-Free Members Club Is Betting on Connection Over Cocktails Wellness Moss, a Members-Only Club in NYC, Marries Culture & Wellness Fitness Strava, GoFundMe Launch Fitness Fundraising Featured Stories partnership The Critical Technology That’s Right Underfoot The most often overlooked piece of equipment in boutique fitness? The floor. Here’s why it shouldn’t be. It’s been well Fashion Lululemon’s Newest Slip-On Shoes Are Here to Optimize Your Recovery & Lounging Routines The athleisure giant continues to refine its footwear strategy, blending performance tech with everyday wearability in two new slip-on silhouettes Fitness The Best Fitness Trackers & Smartwatches, From Screen-Free Powerhouses to Stylish Wearables We’ve rounded up the best health and fitness trackers and wearables for every type of person and activity, from watches to rings & more. partnership MoonBrew Launches Sleep + Creatine To Support Overnight Muscle Recovery The superfood-powered supplements company adds creatine to its mix of sleep-supporting magnesium, L-theanine and more. Fitness ‘Golden Bachelorette’ Joan Vassos Takes Equity Stake in Fitness Studio Joan Vassos trades the rose ceremony for an equity stake in Fit Club, a Potomac studio delivering full-body strength training in minutes. Fashion Alo Enters the Trail Category With New Multi-Terrain Sneaker Ahead of Peak Outdoor Season The Alo Trail blends performance features with its studio-to-street design ethos as outdoor running and hiking ramp up for summer. Fitness EoS Fitness Makes More Acquisitions, Reaffirms Lofty Growth Goals EoS Fitness made 14 acquisitions, signed 11 new leases and opened three new clubs in Q1 of 2026 as it eyes 250 locations by 2030. Fitness The Best Supplements for Strength Training Whether you’re building muscle for overall strength or on a GLP-1, we’ve rounded up the best supplements for strength training. Case Studies Franchisee Spotlight: Workout Anytime in Knoxville, Tennessee Franchise owner John Heifner has a long-standing relationship with Workout Anytime that’s grown more productive as the business has evolved. Finance Unilever To Buy Supplements Brand Grüns, Boosting Wellbeing Focus Post Food Spin-off Unilever said on Thursday it will buy U.S.-based nutritional supplements brand Grüns for an undisclosed amount, as the British consumer goods giant increases its focus on wellbeing and beauty products. Fitness JetSet Pilates To Enter UK, Teasing London Studios The Miami-based JetSet Pilates is bringing its reformer workouts to London, with its flagship Shoreditch studio set to open this summer Wellness Hotels Evolve Priorities & Partnerships as Hospitality Demands Rise Today’s traveler is looking for getaways that keep them connected to their fitness and wellness goals and the hospitality industry Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant Fitness Business CEO Corner: Shoot 360’s Craig Moody on Basketball’s Tech Revolution Wellness CEO Corner: Athletic Brewing’s Bill Shufelt on Reimagining NA Beer Fitness Business CEO Corner: Ergatta’s Tom Aulet on the Power of Gamified Fitness Data & Insights Fitness Basic-Fit Data Breach Exposes Details of a Million Gym Members Wellness There’s Still a Big Untapped Market for GLP-1s, Report Finds Fitness US Gym Memberships, Visits Hit All-Time Highs Tech Demand for Wearables Is Rising Fast, Search Data Confirms Franchise Corner Case Studies Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte Case Studies Franchisee Spotlight: Body Fit Training (BFT) in Little Italy, San Diego Case Studies Franchisee Spotlight: SweatHouz in Columbus, Ohio Case Studies Franchisee Spotlight: JetSet Pilates, Alfa Fit Holdings Reviews Fitness The Best Fitness Trackers & Smartwatches, From Screen-Free Powerhouses to Stylish Wearables Fitness The Best Supplements for Strength Training Reviews How HigherDose’s Red Light Showerhead Filter Turns Your Daily Rinse Into a Recovery Ritual Fashion The Best Sports Bras for Running, From Under-$50 Bestsellers to Moisture-Wicking Heroes Videos Fitness Business The Lens: Technology Will Define the Next Era of Fitness Fitness Business The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
