Equipment, Fit Tech Brands Unveil HFA Show 2026 Plans
These are a few of the big fitness equipment and technology launches you can expect to see at the upcoming HFA Show in San Diego
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By the Numbers
In Partnership with Xplor Mariana Tek
The number of studios that offer Pilates has grown 27% in the last four years, and 43% of all Pilates customers are Gen Z, according to Mariana Tek’s 2026 Pilates Trends Report.”
Product Spotlight
In Partnership with Kineon
Lightweight, portable, and hands-free, MOVE+ integrates seamlessly into busy routines. Use code ATN10 for 10% off.
Member Exclusive: ATN Pro
Wellness Tech Brands Make New Investments in Women’s Health
Wellness Is Already Conquering Your Hotel Room — Your Flight Is Next
March Theme: Build a Better Facility
Featured Stories
The Tool That Removes One of Fitness’s Most Overlooked Growth Barriers
OfferingTree has a new website assistant eliminates one of the biggest challenges for fitness studios and their digital approach to business
Jaxson Dart Stepped Out in a Custom Suit by Alo for the NFL Honors
The New York Giants quarterback sported a custom espresso-toned suit by Alo – see what else he loves from the luxe activewear brand.
TeamUp’s AI Business Advisor Turns Data into Decisions
New AI-powered reporting translates raw studio data into actionable growth strategies, helping fitness operators identify revenue opportunities, reduce churn and
Villa Sport Deepens Houston Push With Memorial Athletic Club Acquisition
Villa Sport now operates four health clubs and fitness facilities in Houston and 19 overall, with a significant presence in the western U.S.
Racquet 360 Closes $9M Round To Expand Padel in the US
Racquet 360 has closed a $9 million round and projects 300% revenue growth as racket sports, especially padel, gain ground in the U.S.
Weighted Vests Show Promise as a Fitness Tool for Older Adults
New research found that wearing a weighted vest offers protective benefits against muscle and bone loss, as long as you’re moving while wearing one.
Arya Secures $21M for AI-Powered Couples Wellness
Relationship-wellness startup Arya blends AI and human relationship experts to help couples communicate better, rebuild connection and strengthen intimacy.
Hyperice Launches Smallest, Least-Expensive Massage Device Yet
Hyperice’s new ultra-compact Hypervolt Go 3 costs just $149, delivers four hours of battery life and features five adjustable speed settings.
ClassPass Unveils Top Gyms, Studios & Fitness Instructors
ClassPass has revealed the winners of its Best of ClassPass 2025 Awards, highlighting top boutique studios, instructors, gyms and wellness businesses.
We Tried Cross-Country Skiing-Inspired Workouts from Denmark at Nrthrn Strong’s First U.S. Studio
The Copenhagen-born fitness studio has opened its first U.S. outpost – here’s what it’s like trying the cross-country skiing-inspired workouts in NYC.
Former Barry’s Exec Has Big Plans for Yoga Joint
Former Barry’s exec Adam Shane is bringing Yoga Joint’s infrared heated strength-and-yoga concept to New York City, with 15 locations planned.
Consumers Are On Board With the Functional Drink Revolution
New EY research shows consumers increasingly prioritizing clean ingredients, functional benefits and lower sugar in their beverage purchases.
