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Young adults under 30 are more locked in than any generation before on optimizing their health, according to new online purchase data
We already know Gen Z is drinking less. A new survey suggests the gym has taken the pub’s place, right down to where they choose to live
The men's health and wellness market is projected to double, reaching nearly $3 trillion by 2030, according to a new report, a proactive care shift driven by younger males
A new survey points to a weekend-night opening for gym and studios, with fitness booking demand in prime nightlife hours more than doubling in two years
Chris Rondeau, the longtime former CEO of Planet Fitness, has invested in Absolute Recomp, a strength training gym chain with national expansion ambitions.
Planet Fitness is partnering with Gymshark to drive sign-ups to its annual High School Summer Pass program, which offers free gym access to teens.
While confidence in preventing chronic disease remains low among U.S. adults, new data from Abbott suggests wearables are influencing healthier behaviors across generations.
A new Pew Research Center survey found that a majority of young Americans now get health and wellness information from influencers and podcasts.
Gen Z is trading boozy brunches for Pilates and bar tabs for riverwalks, and real estate developers are building accordingly.
At 25, Justin Grondahl is building a 63,000-square-foot gym featuring 10 pickleball courts just 600 yards from the first-ever Planet Fitness.
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