At 25, Justin Grondahl is building a 63,000-square-foot gym featuring 10 pickleball courts just 600 yards from the first-ever Planet Fitness.
A new survey shows wellness has become the one line item many American consumers refuse to cut, even as they take on debt to maintain it.
Quitly has surpassed three million iOS downloads and is expanding into corporate wellness, tapping into gen Z's health-maxxing movement.
Protein is facing some backlash — yet it still reigns supreme as a dietary trend, especially among younger consumers.
The fitness industry has historically avoided labor unrest, but organizers say that dynamic is under strain as Gen Z workers challenge low wages and erratic scheduling.
Wellhub is rolling out AI-driven personalization as part of its “Wellness Season” push for employers resetting benefits in 2026.
Muscle building and eating better are getting company in 2026, as more Americans say they plan to focus on their mental health in the year…
Swiftie Liftie, a Taylor Swift-inspired fitness class, is selling out in minutes and preparing to expand to new cities.
Chipotle is debuting its first high-protein menu, targeting GLP-1 users and Gen Z diners as the protein boom reshapes fast-casual menus.
Gen Z now accounts for nearly half of new gym joins, but rising cancellations reveal why retention is the next challenge.
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