Millennials
The Gym Venice Targets Age 40+ Members With Smarter Training
At The Gym Venice, the over 40 crowd get training built for real results as the fitness industry’s most overlooked demographic steps forward.
The New Nightlife Is at the Gym — It’s Called ‘Soft Clubbing’
Bay Club, a luxury fitness and wellness operator on the West Coast, is helping alcohol-weary Gen Z-ers find new ways to connect socially.
New Report Shows Gen Z & Millennials Love Strength Training, Wearables
A new EGYM report reveals how Gen Z and Millennials are reshaping gyms around strength and data, and shares what operators need to know.
Consumers Are Spending More on Self-Care, Less on Alcohol as Holidays Approach
As rising costs and tighter budgets shape consumer behavior, NIQ data shows where consumers are looking to spend their gift giving dollars.
Gen Z Is Pushing Work Toward Wellness, Whether Employers Like It or Not
Gen Z may be burned out, but they're driving a workplace wellness revolution, Wellhub’s 2026 report reveals.
People Are Joining Gyms for Social Connection, New Data Shows
According to ABC Fitness, social interaction and connection are driving consumers to join gyms, studios and other fitness communities.
Sleep-Deprived Millennials Are Spending PTO in Bed
Millennials are using paid time off to catch up on sleep, and many are willing to pay good money to book a sleep-focused trip.
JetSet Pilates Targets Northern California for Hybrid Work Crowd
JetSet Pilates is expanding in Northern California, citing hybrid work culture as it plans up to 35 studios in and around the Bay Area.
WeightWatchers Makes Nasdaq Comeback, Targets Menopause
WeightWatchers relists on Nasdaq and expands into menopause care as it deepens its focus on medical-grade weight management.
Ozempic’s Biggest Fans? It’s Not Gen Z
A new survey from AlynMD reveals shifting attitudes toward weight loss medications like Ozempic and which generation is most on board.
