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Serving as the title sponsor for World Major Marathons like Chicago and Boston, the banking giant sees a big opportunity to connect with younger consumers, who are flocking to races and run clubs
A new survey points to a weekend-night opening for gym and studios, with fitness booking demand in prime nightlife hours more than doubling in two years
While confidence in preventing chronic disease remains low among U.S. adults, new data from Abbott suggests wearables are influencing healthier behaviors across generations.
Gen Z is trading boozy brunches for Pilates and bar tabs for riverwalks, and real estate developers are building accordingly.
A new survey shows wellness has become the one line item many American consumers refuse to cut, even as they take on debt to maintain it.
Protein is facing some backlash — yet it still reigns supreme as a dietary trend, especially among younger consumers.
At The Gym Venice, the over 40 crowd get training built for real results as the fitness industry’s most overlooked demographic steps forward.
Bay Club, a luxury fitness and wellness operator on the West Coast, is helping alcohol-weary Gen Z-ers find new ways to connect socially.
A new EGYM report reveals how Gen Z and Millennials are reshaping gyms around strength and data, and shares what operators need to know.
As rising costs and tighter budgets shape consumer behavior, NIQ data shows where consumers are looking to spend their gift giving dollars.
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