A new survey shows wellness has become the one line item many American consumers refuse to cut, even as they take on debt to maintain it.
Protein is facing some backlash — yet it still reigns supreme as a dietary trend, especially among younger consumers.
At The Gym Venice, the over 40 crowd get training built for real results as the fitness industry’s most overlooked demographic steps forward.
Bay Club, a luxury fitness and wellness operator on the West Coast, is helping alcohol-weary Gen Z-ers find new ways to connect socially.
A new EGYM report reveals how Gen Z and Millennials are reshaping gyms around strength and data, and shares what operators need to know.
As rising costs and tighter budgets shape consumer behavior, NIQ data shows where consumers are looking to spend their gift giving dollars.
Gen Z may be burned out, but they're driving a workplace wellness revolution, Wellhub’s 2026 report reveals.
According to ABC Fitness, social interaction and connection are driving consumers to join gyms, studios and other fitness communities.
Millennials are using paid time off to catch up on sleep, and many are willing to pay good money to book a sleep-focused trip.
JetSet Pilates is expanding in Northern California, citing hybrid work culture as it plans up to 35 studios in and around the Bay Area.
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