Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Enhance, a software platform that helps gyms earn more revenue from their PT businesses, has already partnered with the likes of Crunch Fitness, UFC Gym and GymNation. It also just raised $18.2 million to drive more U.S. growth
The Dubai-based company, which already works with U.S. operators including Crunch Fitness and UFC Gym, has big plans for the American gym market
Artificial intelligence is changing the trainer-client relationship, the business model and the price tag. Here’s what those on the front lines say
The HVLP operator will sponsor up to 150 trainer certifications for its staffers annually as gyms look to strengthen their coaching pipelines amid growing personal training demand
Following a social media storm over Barry's controversial new instructor policies, the boutique fitness sector faces fresh questions over how it treats its star employees
Speaking with top certification organizations and personal training tech providers, ATN surveys how personal training is evolving at the midpoint of 2026
Through a new partnership, NASM-CPTs will now land a guaranteed interview for potential employment in Life Time’s Dynamic Personal Training program
Through the expanded partnership, iFIT's AI-powered personal trainer will use Galaxy health data to deliver personalized workouts and adaptive weekly training plans
Built around the concept of giving people access to reservable strength training pods, The Yard is streamlining workouts, boosting personal trainer earnings in the process
New data spotlights a "readiness gap": personal trainers have the certifications, but they're not getting the business coaching they need.
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