New Report: The Business of Wellness, Recovery & Longevity
Explore the trends shaping the future of wellness.
Picasso's Cure Hydration, which offers clean-ingredient hydration powders based on WHO standards, has seen triple-digit year-over-year growth
Nestle believes the drugs are also creating a new market for products designed to address the side effects of rapid weight loss
BODi's exec chairman says the "shackles are gone" on pricing now that the company behind P90X and Insanity has fully ditched multi-level marketing
PepsiCo is building its sports-drink portfolio around protein as the macronutrient surges in popularity due to GLP-1s and broader wellness trends.
Coming soon, Linc pairs with Whoop, Oura and Apple Watch to tailor supplement drink blends to each user's biometric data.
As demand simultaneously rises for whole-foods and protein-rich offerings, premium beef brands are seizing the moment.
Stars + Honey has closed a $24 million investment led by VMG Partners as the collagen protein bar brand plans national retail expansion.
The Parm Bar leans into the growing demand for convenient, real-food protein options as an alternative to bars and shakes.
The Make America Healthy Again Movement’s controversial new food pyramid comes as fiber surges and protein faces growing scrutiny.
A growing number of Americans feel misled by food packaging and nutrition claims, highlighting a widening trust gap across the wellness industry
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