Hear how top fitness brands grow through partnerships.
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While weight reduction is an important outcome, it is only one measure of progress. Long-term health depends on much more than the number on the scale.
Designed to be the only fitness app people need, Joel and Megan Freeman's OptimalFit features an AI agent and photo-powered nutrition and workout guidance
Founded by an investor and the former operations chief of Spindrift, glass-bottled water startup Loonen is betting on transparency, mineral design and next-gen filtration
Many athletes learn this too late: no workout program can outrun a bad diet
The raise comes as Medici Brands, the recently unveiled umbrella entity for David, expands beyond its breakout protein products with candy and another consumer brand set to launch later this year
Picasso's Cure Hydration, which offers clean-ingredient hydration powders based on WHO standards, has seen triple-digit year-over-year growth
Nestle believes the drugs are also creating a new market for products designed to address the side effects of rapid weight loss
BODi's exec chairman says the "shackles are gone" on pricing now that the company behind P90X and Insanity has fully ditched multi-level marketing
PepsiCo is building its sports-drink portfolio around protein as the macronutrient surges in popularity due to GLP-1s and broader wellness trends.
Coming soon, Linc pairs with Whoop, Oura and Apple Watch to tailor supplement drink blends to each user's biometric data.
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