Jazzercise Taps Longtime Fitness Exec as New President
Bobbi Quick, a former 24 Hour Fitness, Bay Club and EoS executive, will lead the dance fitness brand alongside CEO Shanna Missett Nelson
Jazzercise has bolstered its leadership team with a longtime fitness executive, naming Bobbi Quick as president. Quick along with Jazzercise CEO Shanna Missett Nelson combine to give the global dance fitness company over 30 years of experience, positioning the brand as an adept, female-led business for years to come.
“Bobbi’s extensive experience and knowledge of both the fitness industry and hospitality make her a huge asset to Jazzercise,” Nelson said. “I could not be more excited to partner and realize our shared goals. Bobbi has already made significant contributions to the company, and I’m thrilled to have her as the newest member of the Jazzercise family.”
Before coming aboard at Jazzercise, Quick held leadership positions with brands such as 24 Hour Fitness, The Bay Club Company, and EoS Fitness. Her titles included corporate director of fitness operations, vice president of member and club services and chief experience officer. She spent her initial 10 months at Jazzercise as the company’s chief revenue officer.
“Jazzercise has a rich history as a long-standing innovator in the fitness industry, and it is an honor and a privilege to be the new president of Jazzercise,” Quick said. “I am excited to collaborate with the talented team at Jazzercise and lead initiatives that drive growth, foster innovation, and strengthen our commitment to excellence that will last another 55 years.”
With 1,668 global franchise locations and 6,419 franchisees, Jazzercise offers results-driven exercise programs focusing on building strength, stamina and confidence. Programs are accessible to anyone at any life stage, as they emphasize fun while combining calorie-burning dance cardio with strength training.
With someone new in the driver’s seat, the time is now for Jazzercise to hit the ground running. Yelp predicted a boom in stretching, pilates and low-impact fitness classes for 2024. Searches for “Jazzercise” increased by 16%, along with several others related to similar workout modalities, the crowd-sourced business review platform noted.
The company also recently agreed to a partnership with tech provider ABC Fitness, marking the first time in Jazzercise’s 55-year history that the dance fitness brand will use an outside member management solution provider. Jazzercise will take advantage of ABC Glofox’s full suite of tools to administer various business functions such as sales and marketing, member engagement and retention, as well as payment processing, reporting and digital content.