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Enhancements include bigger strength training floors, recovery suites and reformer Pilates as founder Mark Mastrov makes progress on his vision for the operator after requiring it earlier this year
Fitness operators have poured money into recovery spaces and upgraded strength floors. Now some are adding a part-time DJ and even building dedicated booths
Founders Club, a new premium gym concept under the 24 Hour Fitness banner, will offer strength training, recovery, a medical spa and community-based social programming
Retro Fitness, Crunch Fitness, LA Fitness and 24 Hour Fitness are among the gym brands bringing members and first responders together in remembrance
A fitness industry legend, Mastrov will now steer 24 Hour Fitness through a big-box gym landscape that's much different than the one he dominated up until the mid-2000s
The change comes less than a year after Mastrov reacquired the gym chain he founded and scaled into one of the world's biggest
Mark Mastrov joins the show to discuss his return and outlook on the fitness industry as a consumer and major stakeholder
With founder Mark Mastrov back in charge, 24 Hour Fitness rolling out updates including Pilates classes, more recovery offerings and new strength equipment.
Another big-box gym operator is getting in on the Pilates wave, as Amped Fitness is introducing a reformer-based modality to its new Columbus, Ohio, gym.
Mark Mastrov is returning to 24 Hour Fitness as owner and executive chair after partnering with LongRange Capital to acquire the gym chain he founded.
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