The modern strength floor has become one of the most complex environments in fitness.
Italy's annual wellness expo just wrapped its largest edition ever, with attendance up 15% and international participation up 25%.
Orangetheory Fitness is making its Italy debut with four studios in the greater Rome metro area and Technogym supplying strength equipment.
Independent reviewers evaluated strength equipment across 10 training categories, recognizing brands like Prime, Gymleco, Technogym and SportsArt.
Technogym reported consolidated revenue of €236.8 million ($278.9 million) for the first quarter of 2026, up 10.1% year over year.
Techogym has announced a multi-year Google Cloud partnership to power its AI Ecosystem with the latest generative AI technologies.
Technogym's new AI Ecosystem leverages data from more than 38 million users, featuring an AI coach and an AI assistant for operational tasks.
Fitness, recovery and racket sports took center stage at the PGA Show, signaling how private clubs are adapting to changing consumer preferences.
The co-branded space features a reformer Pilates studio, Technogym equipment, a full spa and recovery modalities.
While today’s gymgoers are aware of the long-term benefits of an active, healthy lifestyle, most are still also pursuing specific immediate outcomes — looking better in their clothes or improving sport performance. And nothing motivates exercise quite like results. The more gym members see and feel concrete results, the more likely they are to keep...
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