How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
The new platform helps runners find participating facilities and join the first World Treadmill Running Championship.
The Italian fitness equipment giant is bringing Technogym Reform stateside as it looks to capitalize on demand for Pilates and luxury at-home wellness
The modern strength floor has become one of the most complex environments in fitness.
Italy's annual wellness expo just wrapped its largest edition ever, with attendance up 15% and international participation up 25%.
Orangetheory Fitness is making its Italy debut with four studios in the greater Rome metro area and Technogym supplying strength equipment.
Independent reviewers evaluated strength equipment across 10 training categories, recognizing brands like Prime, Gymleco, Technogym and SportsArt.
Technogym reported consolidated revenue of €236.8 million ($278.9 million) for the first quarter of 2026, up 10.1% year over year.
Techogym has announced a multi-year Google Cloud partnership to power its AI Ecosystem with the latest generative AI technologies.
Technogym's new AI Ecosystem leverages data from more than 38 million users, featuring an AI coach and an AI assistant for operational tasks.
Fitness, recovery and racket sports took center stage at the PGA Show, signaling how private clubs are adapting to changing consumer preferences.
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